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1. • • Adidas said it will report Reebok as discontinued operations starting with Q1 2021.
     footwearnews.com/business/mergers-acquisitions/adidas-sells-reebok-soon-1203107122/

     Adidas Confirms Reebok Will Be Sold Soon – Footwear News

2. footwearnews.com › shoes › outdoor-footwearInside Reebok’s Comeback Plans After Adidas’ Sale to ...

   footwearnews.com › shoes › outdoor-footwear

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   Nov 28, 2022 · ABG's Nick Woodhouse and new Reebok CEO Todd Krinsky outline their plan to resurrect the brand now that it's separate from Adidas.

   • Author: Peter Verry

3. www.adidas-group.com › en › mediaadidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com › en › media

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   Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

4. www.adidas-group.com › en › mediaadidas completes divestiture of Reebok and launches new share ...

   www.adidas-group.com › en › media

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   adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...

5. www.retaildive.com › news › for-future-growth-reebokFor future growth, Reebok is looking to its past | Retail Dive

   www.retaildive.com › news › for-future-growth-reebok

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   May 10, 2022 · For now, Reebok is doubling down on the categories it’s already in, including fitness and training, with O’Toole describing the brand’s top priority as growing market share in its current ...

   • Author: Cara Salpini

6. footwearnews.com › business › mergers-acquisitionsWill Reebok Change Under New Owner ABG? Experts Weigh in ...

   footwearnews.com › business › mergers-acquisitions

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   Aug 13, 2021 · The deal is set to close in Q1 of 2022. Reebok has been owned by Adidas since 2006, when the German sportswear maker purchased the brand for $3.8 billion. However, after years of revenue...

7. www.nylon.com › fashion › reebok-new-ownersAdidas Sells Reebok To New Owners For $2.5B - NYLON

   www.nylon.com › fashion › reebok-new-owners

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   Aug 12, 2021 · On Thursday, Aug. 12, Adidas announced that Authentic Brands Group will acquire Reebok for a whopping $2.5B in a mostly cash deal, according to Business of Fashion. Adidas, which initially...

8. People also ask

   Why did Reebok go out of business?

   • There are a host of reasons for Reebok’s decline over the years, not least of all that the brand was housed under a company it was directly competitive with. In March, however, Reebok’s destiny switched hands as Authentic Brands Group closed on its acquisition of the company.

   For future growth, Reebok is looking to its past | Retail Dive

   www.retaildive.com/news/for-future-growth-reebok-is-looking-to-its-past/623114/

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   Did Adidas buy Reebok?

   • On Thursday, Aug. 12, Adidas announced that Authentic Brands Group will acquire Reebok for a whopping $2.5B in a mostly cash deal, according to Business of Fashion. Adidas, which initially bought Reebok in 2006 for $3.8 billion, decided to part ways in order to focus on its own brand.

   Adidas Sells Reebok To New Owners For $2.5B - NYLON

   www.nylon.com/fashion/reebok-new-owners-authentic-brands-group

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   Will Adidas sell Reebok to Authentic Brands Group (ABG)?

   • adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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   Is Reebok a new brand?

   • As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok. “Reebok is a brand that needs no introduction,” said Jamie Salter, Founder, Chairman and CEO of ABG.

   Authentic Brands Group Finalizes the Acquisition of Reebok

   corporate.authentic.com/press-releases/abg-finalizes-reebok

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   Will Reebok come out in 2022?

   • His debut product line won’t arrive until 2022, which is when Adidas and ABG are expected to close the transaction over Reebok. The global sportswear company, which bought Reebok in 2006 for $3.8B, is now passing ownership over to Authentic Brands Group.

   Adidas Sells Reebok To New Owners For $2.5B - NYLON

   www.nylon.com/fashion/reebok-new-owners-authentic-brands-group

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   Will Reebok Be a long-term success?

   • “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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9. corporate.authentic.com › abg-finalizes-reebokAuthentic Brands Group Finalizes the Acquisition of Reebok

   corporate.authentic.com › abg-finalizes-reebok

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   Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.