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1. • • Adidas said it will report Reebok as discontinued operations starting with Q1 2021.
     footwearnews.com/business/mergers-acquisitions/adidas-sells-reebok-soon-1203107122/

     Adidas Confirms Reebok Will Be Sold Soon – Footwear News

2. footwearnews.com › shoes › outdoor-footwearInside Reebok’s Comeback Plans After Adidas’ Sale to ABG ...

   footwearnews.com › shoes › outdoor-footwear

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   Nov 28, 2022 · With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference...

   • Author: Peter Verry

3. www.adidas-group.com › en › mediaadidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com › en › media

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   Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

4. www.adidas-group.com › en › mediaadidas completes divestiture of Reebok and launches new share ...

   www.adidas-group.com › en › media

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   Mar 1, 2022 · adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...

5. www.retaildive.com › news › for-future-growth-reebokFor future growth, Reebok is looking to its past | Retail Dive

   www.retaildive.com › news › for-future-growth-reebok

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   May 10, 2022 · A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.

   • Author: Cara Salpini

6. corporate.authentic.com › abg-finalizes-reebokAuthentic Brands Group Finalizes the Acquisition of Reebok

   corporate.authentic.com › abg-finalizes-reebok

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   Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.

7. footwearnews.com › business › mergers-acquisitionsWill Reebok Change Under New Owner ABG ... - Footwear News

   footwearnews.com › business › mergers-acquisitions

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   Aug 13, 2021 · The deal is set to close in Q1 of 2022. Reebok has been owned by Adidas since 2006, when the German sportswear maker purchased the brand for $3.8 billion. However, after years of revenue...

8. People also ask

   Why did Reebok go out of business?

   • There are a host of reasons for Reebok’s decline over the years, not least of all that the brand was housed under a company it was directly competitive with. In March, however, Reebok’s destiny switched hands as Authentic Brands Group closed on its acquisition of the company.

   For future growth, Reebok is looking to its past | Retail Dive

   www.retaildive.com/news/for-future-growth-reebok-is-looking-to-its-past/623114/

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   Does Adidas own Reebok?

   • Adidas said on Thursday that it entered into an agreement to sell Reebok to Authentic Brands Group (ABG) in a mostly cash deal worth €2.1 billion, or about $2.5 billion at current exchange. The deal is set to close in Q1 of 2022. Reebok has been owned by Adidas since 2006, when the German sportswear maker purchased the brand for $3.8 billion.

   Will Reebok Change Under New Owner ABG? Experts Weigh in. - Footw…

   footwearnews.com/business/mergers-acquisitions/reebok-sold-authentic-brands-group-future-1203167931/

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   Will Adidas sell Reebok to Authentic Brands Group (ABG)?

   • adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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   Is Reebok a new brand?

   • As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok. “Reebok is a brand that needs no introduction,” said Jamie Salter, Founder, Chairman and CEO of ABG.

   Authentic Brands Group Finalizes the Acquisition of Reebok

   corporate.authentic.com/press-releases/abg-finalizes-reebok

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   Where is Reebok now?

   • Reebok will keep its headquarters in Boston and continue operations in North and Latin America, Asia-Pacific, Europe and Russia, the U.S. brand management firm said in a statement, adding it will work closely with Adidas during the transition. Over 11 years, ABG has amassed more than 30 labels sold in some 6,000 stores.

   Adidas ends Reebok era with $2.5 bln sale to Authentic Brands

   www.reuters.com/business/adidas-sells-reebok-authentic-brands-25-bln-2021-08-12/

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   Will Reebok Be a long-term success?

   • “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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9. www.reuters.com › business › adidas-sells-reebokAdidas ends Reebok era with $2.5 bln sale to Authentic Brands

   www.reuters.com › business › adidas-sells-reebok

   Aug 12, 2021 · BERLIN, Aug 12 (Reuters) - Adidas (ADSGn.DE) is selling Reebok to Authentic Brands Group (ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its...