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Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.
- Life After Adidas
- Let Reebok Be Reebok
- Ramping Up Retail
With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference in operating under ABG from Adidas, Krinsky said, is “night and day.” “I can’t sit here and say everything that didn’t work well for Reebok was because of ...
Perhaps Reebok’s greatest advantage over its athletic industry counterparts is its ability to compete across multiple critically important categories. “What’s happening with Brooks, with Saucony, with Hoka and On, generally, there’s a limited playing field where they can go. Same with everybody else,” Woodhouse said. “Reebok has heritage of being i...
Both Krinsky and Woodhouse are confident in Reebok’s archive and ability to innovate, but getting eyes on the product has proven challenging in the past. “There are great things that Todd and his team have done that people don’t know about because you need a shoe shelf,” Woodhouse said. “The Nike bag is big and robust, and when they open the bag, F...
- Peter Verry
Mar 1, 2022 · adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...
Mar 2, 2022 · Reebok was stuck in the final pages of its most recent chapter for nearly a decade—sneaker industry chatter had circulated since as long ago as 2014 about Adidas selling off the subsidiary. An...
May 10, 2022 · The brand management firm has so far focused its attention on lining up a series of operating partners for Reebok across the globe, which O’Toole believes will help fuel its global business.
- Cara Salpini
Aug 12, 2021 · On Thursday, Aug. 12, Adidas announced that Authentic Brands Group will acquire Reebok for a whopping $2.5B in a mostly cash deal, according to Business of Fashion.
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Mar 8, 2023 · The divestiture of the Reebok business was completed on February 28, 2022, with effect from March 1, 2022. The total purchase price amounted to € 1,686 million consisting of € 1,165 million immediate payment, earn-out components in an amount of € 247 million, and deferred consideration in an amount of € 274 million.
