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Here are four Canadian streaming trends we’re noticing. Canadians are watching longer videos on YouTube. In Canada, over 13 million Canadians streamed YouTube on their TV screens in December 2020. 1 That’s about one-third of the country.
- Consumer Sustainability Trends & Behaviour
It might surprise some marketers to learn that sustainable...
- Consumer Sustainability Trends & Behaviour
Mar 25, 2024 · A new report suggests Canadians' television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the...
Jan 3, 2024 · According to the eMarketer Global Intelligence Report for Canada, more viewers (92.9%) watched an on-demand or streaming service than live TV (83.1%) in H1 2023, indicating a trend for 2024. Smart TVs, also known as Connected TVs (CTV) are beginning to reshape content consumption in Canada.
Dec 23, 2023 · Streaming television forever changed how Canadians watch their favourite shows, offering a seemingly bottomless library of commercial-free programming for a dirt-cheap price. Now, the...
Jan 10, 2024 · A survey released in May 2023 found that a larger share of Canadian respondents preferred video streaming services, such as Netflix and Amazon Prime Video, over live TV broadcasts. Since the...
Mar 25, 2024 · A new report suggests Canadians’ television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions, at a time when the...
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Jan 20, 2023 · But two-thirds of Canadians still watch at least some live TV. Among them, the top English TV channels are Global, CTV, CBC, Sportsnet and TSN. The top French language channels are TVA, ICI Radio-Canada, LCN, Noovo and ICI RDI.