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Jan 3, 2024 · According to the eMarketer Global Intelligence Report for Canada, more viewers (92.9%) watched an on-demand or streaming service than live TV (83.1%) in H1 2023, indicating a trend for 2024. Smart TVs, also known as Connected TVs (CTV) are beginning to reshape content consumption in Canada. With over 55% of Canadians now owning a Smart TV and ...
Oct 25, 2024 · The annual study examines Canadian TV streaming behaviours and trends. This is Roku’s fifth study of Canadians’ TV streaming habits and an update to its research in 2023. Streaming and the ‘new’ Prime Time. “A majority of Canadians (80 per cent) are now TV streamers,” shared Ivan Pehar, Director, Ad Sales, Roku Canada.
Mar 25, 2024 · Meanwhile, streamers’ Canadian subscription revenue rose 14 per cent in 2023 to $3.73 billion and is forecast to reach $4.25 billion this year. “It’s kind of a no-brainer that the ...
- Most Popular Streaming Services in Canada. Streaming content can be divided into two categories: SVOD and AVOD. SVOD refers to subscription-based video on demand where consumers pay for the content.
- User Demographics. Streaming content has been increasing rapidly in Canada. In 2016, 54% of Canadians over 18 years of age used streaming services. By 2020, the proportion had reached 80%.
- 25-34-Year-Olds Are the Most Likely to Pay for Video Streaming Services. According to Statista, Canadians aged between 25 and 34 are the most likely to have a subscription to a video streaming service.
- Why Have Streaming Services Become So Popular? There are many reasons why streaming content has increased in popularity. One of the main reasons is the number of ads at 47%.
Mar 25, 2024 · It forecasts that by the end of 2026, half of all households won't be traditional TV watchers. Meanwhile, the report says more than 80 per cent of Canadian households subscribe to a streaming ...
Audiences expect an interactive viewing experience. Streaming on TVs isn’t a new trend but it accelerated during the pandemic. There are now more streaming subscribers in Canada than pay TV subscribers, 6 and 50% of Linear TV watchtime has disappeared among Canadians under the age of 55 in the last decade. 7. As YouTube CTV reach and ...
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Jan 10, 2024 · Canada. While watching traditional television is still very popular among Canadians, video streaming has been rising in popularity in the last few years. A survey released in May 2023 found that a ...
