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Jun 3, 2020 · Taco Bell. Taco Bell, which has the smallest footprint of Yum!’s brands, is growing at a rapid level and holds a firm belief in a big dream: to make Taco Bell a 700-strong restaurant brand in Canada. Veronica Castillo, Director of Marketing and R&D for Taco Bell Canada, has been with the company for four years.
- Nell Walker
Version 1.16.131. Taco Bell Canada serves delicious and fresh, made-to-order, customisable, Mexican-inspired food. Pop in-store to dine in, for a quick takeaway, drive thru, or get it delivered without leaving the house - the choice is yours.
Taco Bell Corp. [5] is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. [6] Taco Bell is a subsidiary of Yum! Brands, Inc.
Apr 18, 2022 · Matthew Shaw, General Manager for Taco Bell in Canada, said the company within the next five years will double its footprint of free standing, solely branded Taco Bell, locations in Canada, to over 100. Matt Shaw. “We have commitments from some of our excellent franchise partners in the market to really get aggressive with growth,” he said.
- It’S Named After The Founder.
- The Tacos Were Originally 19 Cents.
- The First Location Featured Fire Pits and Mariachi Bands.
- The First Franchisee Was A Former L.A. Police Officer Named Kermit.
- The Company Sold to Pepsico in 1978.
- The Original Logo Was A Mess.
- Remember 59-79-99?
- The Taco Bell Chihuahua Never Paid off.
- It Had A “Hit The Target” Promotion Involving The Mir Space Station.
- It Can’T Crack The Mexican Market.
That would be Glen Bell, a California entrepreneur who owned a miniature golf course and a hot dog stand, among other ventures, before hitting it big with tacos. While working at Bell’s Drive-In in San Bernardino—the same town as the first McDonald’s, incidentally—he noticed long lines at the Mexican restaurant across the street. After endearing hi...
And apparently customers pronounced them “Tay-Kohs” at first. Other menu items included tostadas, burritos and chiliburgers.
via Taco Bell True to the times and to its California roots, Taco Bell numero uno was basically a hangout spot. The 400-square foot, mission-style buildinghad no indoor seating—just a kitchen and an ordering window. Outside, customers occupied a few patio chairs and tables, or stood around one of the fire pits noshing on tacos. The restaurant was f...
Within two years, Taco Bell had expanded to eight locations. That’s when Bell decided to take what was a fairly novel step at the time and begin selling to franchisees who were also willing to bet on the success of Mexican-American cuisine. First up: Kermit Becky, a former LAPD officer who opened a Taco Bell in Torrance.
Taco Bell’s success caught the soda giant’s eye as early as the late '60s. At first, the company tried to cash in on the trend with its own Mexican concept—Taco Kid, a restaurant started under the Pizza Hut brand. The idea failed miserably, so in the '70s PepsiCo decided that if they couldn’t compete with Taco Bell, they’d just buy them. Bell got $...
m01229 via Flickr // CC BY 2.0 The original Taco Bell logo was a colorful, lopsided creation depicting a man sleeping under a giant sombrero while sitting atop a bell (you really have to look for it). After PepsiCo took over, it quickly came up with a cleaner concept: A bell placed over the company name. As Larry Higby, then senior vice-president o...
By the early '90s, Taco Bell had streamlined its operations to the point where it could offer dirt-cheap prices on all its menu items. Enter the 59-79-99 value promotion, which offered everything from tacos to nachos to cinnamon twists at one of those three price points. Started in 1991, the campaign was heavily promoted through TV and radio advert...
Eager to turn around its flagging sales in the mid '90s, Taco Bell executives put big hopes into a tiny package. In 1997, they put out a series of ads featuring the now-iconic Chihuahua (whose name was Gidget) spouting the line, “Yo quiero Taco Bell.” The ad became a cultural sensation and spawned further taglines, like “Viva Gordita!” and “Drop th...
Getty In 2001, after Russia announced it would bring down the Mir space station following 15 years in orbit, Taco Bell put up a huge floating bullseyein the South Pacific off the coast of Australia. The deal was that if any part of Mir, which was due to splash down in the ocean, hit any part of the target, everyone in America would get a free taco....
No surprise here. Despite having a robust presence abroad, with stores in the Middle East, Asia, Russia and even Iceland, Taco Bell has failed to establish itself in the country that birthed its namesake food. In 1992, the company opened locations in Mexico City, then closed them down within two years. In 2007, Taco Bell tried again in Monterrey, w...
yum.com. Yum! Brands, Inc. (sometimes called simply Yum!), formerly Tricon Global Restaurants, Inc., is an American multinational fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the brands are operated by a separate company, Yum China.
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5 days ago · Canadian Thanksgiving, that is. Though the US version takes place on the fourth Thursday of November, Canada celebrates on the second Monday of October, which this year falls on October 14.
