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  1. 3 days ago · At Taco Bell’s Live Más Live event earlier this year, the fast food chain introduced a new program called TBX that brings professional chefs into the Taco Bell test kitchen to create new innovations. The first task was to remix the Crunchwrap—and chefs Reuben Asaram, Jennifer Hwa Dobbertin, and Lawrence “LT” Smith delivered.

  2. 4 days ago · About Taco Bell Corp. For more than 61 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of TIME’s Most Influential Companies, one of Fast Company’s World’s Most Innovative Companies and Nation’s Restaurant News’ Brand Icon.

  3. With the help of the program's new culinary talents, Taco Bell aims to offer fans a new way to enjoy the brand. In case you missed it, Taco Bell did a multi-day preview in New York City from ...

  4. 2 days ago · Taco Bell has gone out of its way to operate a little outside the norm when it comes to competing in the fast-food industry. With a constant influx of new menu items, combined with a spicy social ...

  5. 2 days ago · Taco Bell is reimagining its Crunchwrap Supreme. But it isn't doing it alone. On Wednesday, the fast food giant announced it's partnering with chefs Reuben Asaram, Jennifer Hwa Dobbertin, and Lawrence “LT” Smith (who happens to be a member of Food & Wine's 2024 class of Best New Chefs) to roll out their interpretations of the Crunchwrap at select restaurants in New York City before ...

  6. 3 days ago · The three new takes are available for complimentary tasting at the TBX truck, popping up at two New York City locations Wednesday and Thursday. Following the two-day tasting, Taco Bell will further test the three Crunchwrap Supremes for the possibility of a menu run in 2025.

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  8. 3 days ago · Crafted by the brand’s inaugural TBX chef partners in collaboration with the Taco Bell Test Kitchen, these innovations are the first items to debut from the TBX program, launched earlier this year to bring fresh perspectives from emerging culinary talent into the Taco Bell Test Kitchen and offer fans entirely new ways to experience their Taco Bell favorites.

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