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According to the National Restaurant Association, nearly 70% of American adults are now more likely to order takeout than they were pre-pandemic. This isn’t limited to quick-service restaurants (QSR) either: a whopping 80% of fine dining and casual restaurant owners enhanced their takeout options.
Sep 14, 2023 · Casual dining restaurants are modifying their value offerings to attract consumers. Despite already having strong locations in many markets, the real variable of uncertainty was COVID-19’s impact on consumer behavior. Consumer expectations for casual dining have certainly changed; food should be high in novelty factor, healthy, and prepared fast.
Feb 9, 2021 · Baby boomers also reported an increase—in 2019, 50% said restaurants’ social responsibility was important to them, and in 2020, that number jumped to 60%.. Consumers also want restaurants to weigh in on diversity and equality issues, such as their commitment to creating a more inclusive and just world, as well as taking a stand against ...
- Loyalty and rewards programs. Association research reveals that 8 in 10 adults—including nearly 9 in 10 Gen Z and millennials—said they’d likely join a loyalty and rewards program if offered by a favorite local restaurant.
- Smaller portions at a lower price. Adjusting portion sizes offers customers value and helps operators manage inventory, especially with supply chain shortages.
- Discounts for dining on slow days and off-peak times. On off-peak days, typically Mondays and Tuesdays, a restaurant can attract guests interested in incentives.
- Multi-course meal bundles for takeout or delivery. Operators can take advantage of consumers’ increased off-premises use by offering multicourse meals that include, for example, an appetizer, entrée, and dessert.
Oct 1, 2024 · Fast food restaurants were once the clear choice for value. In March, 2021, one year into pandemic shutdowns, the Value score for the fast-food category hovered around 8.9 compared to about 7.6 for casual dining. Since then, the perceived value of fast food as a category began to slip, becoming comparable to other restaurant categories.
- Clifton Mark
Jan 18, 2024 · Sharing food inherently involves a level of trust and reciprocity. It's an unspoken agreement of mutual care. Psychologically, this act can lower barriers and create a sense of cooperation. In a shared meal, everyone is equal, and the act of offering food is a gesture of goodwill, which can lead to stronger, more trusting relationships.
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Dec 1, 2023 · Industry veterans don’t want to turn the full-service dining experience into the automated, impersonal efficiency of fast food, asking guests to pay for their meals before they sit down.
