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Jun 30, 2022 · An exciting new logo for PBS Kids expands the network’s take on inclusivity, but the channel mascot Dash disappears from the limelight. What do you think of the new brand? Or, better put,...
The current PBS Kids logo felt a bit out of place ever since that big rebrand back in 2013/2014 which changed the design of Dot and Dash, but they didn't have to ruin it like this. Sad. Truly the end of an era.
Jun 30, 2022 · The refreshed look is designed to build on the equity and strength of the PBS KIDS brand and optimized for today’s digitally-focused kids and families. Audiences will see a new text-focused...
Building on similar character shapes that PBS Kids already uses, designers created a whole kit of mix-and-match humans who represent an array of races, ethnicities, and physical abilities—but also mixed in a few blue, green, and purple friends as well.
- Meaning and History
- Font and Colors
- FAQ
PBS Kids was launched in 1993 as an initiative of its own Ready to Learn project, open to facilitate access to educational programs for children from low-income families. In 1994, the authors combined the programs into a PTV block and added a new P-Pals badge. It collected animated characters in PBS network logos, representing educational materials...
When Lippincott found that viewers would recognize PBS Kids from typography, they decided to work on that aspect. As a result, the name of the TV channel became the main and only element of the logo, apart from the round base. To improve its readability, the designers enlarged the letters. In doing so, they retained the original bold font known as ...
Why did PBS KIDS change their logo?
The brand updated its logo to remain fresh and relevant as digital media evolves. They introduced a new logo to keep up with current trends and appeal to young viewers and their parents. The update aims to ensure the brand looks consistent across all media platforms. Because kids use different devices, a consistent look helps people recognize and feel brand loyalty. The new logo is more fun and attractive, with bright colors and a simple design that will catch the attention of both children a...
What does PBS KIDS stand for?
This is the children’s programming section of the Public Broadcasting Service (PBS) in the United States, intended for children aged 2 to 8 years. The project aims to provide educational content through TV shows, online platforms, and multimedia applications to support early learning. The brand’s content helps children develop important life skills such as literacy, math, and social-emotional skills in a fun and engaging way. It is known for its quality content, which parents trust, with stor...
Who designed the PBS KIDS logo?
Chris Pullman and Gene Maccles designed the original logo. Richard McGuire, known for his work at The New Yorker, and Bob Shea did the latest update. Chank Co. created the fonts for this logo. This team effort combined unique styles and skills to create a logo that looks good and fits well with the brand’s focus on educating young viewers. The new design retains the fun and lively feel of the original while adding a modern twist that reflects the brand’s goals.
I understand why people do not like the new redesign but you have to understand that nowadays, children are using mobile devices like smartphones and tablets instead of watching their favorite shows on television, so they new to simplify their logo to comminate the small screen format even on a tablet.
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Jul 1, 2022 · PBS KIDS is rebranding with an updated logo, the first such change in two decades. As the network describes, the new logo builds on an expanded graphics package that started rolling out last year, featuring a bright, updated color palette and an array of people and environments.
