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1. www.thetradedesk.com › us › resource-deskHow The Trade Desk gained greater insight into the power of ...

   www.thetradedesk.com › us › resource-desk

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   Jul 28, 2022 · To drive awareness of The Trade Desk among marketing leaders, the ad tech community, the software and technology industries, and prospective employees, the company launched its “What Matters” campaign in Q4 of 2021 on multiple channels, including Connected TV (CTV).

2. www.thetradedesk.com › connected-tv-resource-deskResource Desk | Connected TV - The Trade Desk

   www.thetradedesk.com › connected-tv-resource-desk

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   Connected TV. With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching. Filter Articles.

3. Videos

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     4:24

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     D-Street Chatter: What's Buzzing At The Dealers' Desk? | CNBC TV18

     Sep 27, 2024

     293 Views

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     The Trade Desk: Real-time Ad Bidding in the Cloud with AWS Global Accelerator (LIVE)

     Jan 14, 2020

     5.5K Views

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     MY TRADING DESK SETUP: Million Dollar View

     Oct 25, 2020

     394.4K Views

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4. www.youtube.com › c › TheTradeDeskIncThe Trade Desk - YouTube

   www.youtube.com › c › TheTradeDeskInc

   A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet.

5. www.lowpass.cc › p › the-trade-desk-smart-tv-os-platformScoop: The Trade Desk is building its own smart TV OS - Lowpass

   www.lowpass.cc › p › the-trade-desk-smart-tv-os-platform

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   Aug 29, 2024 · Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D.

6. www.youtube.com › watchHow IRIS.TV Is Helping The Trade Desk Get Contextual On CTV

   www.youtube.com › watch

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   IRIS.TV CEO Field Garthwaite discusses the ramifications of helping The Trade Desk, launching a first-of-its-kind contextual targeting suite that paves the w...

7. www.adweek.com › convergent-tv › trade-desk-acr-dataThe Trade Desk Gains Access to ACR Data With Nexxen Deal - Adweek

   www.adweek.com › convergent-tv › trade-desk-acr-data

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   The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR)...

8. People also ask

   What does the trade desk do?

   • The Trade Desk is committed to making digital advertising better. To drive awareness of The Trade Desk among marketing leaders, the ad tech community, the software and technology industries, and prospective employees, the company launched its “What Matters” campaign in Q4 of 2021 on multiple channels, including Connected TV (CTV).

   How The Trade Desk gained greater insight into the power of Connecte…

   www.thetradedesk.com/us/resource-desk/how-the-trade-desk-gains-greater-insight-into-the-power-of-connected-tv

   See all results for this question

   Why did the trade desk launch a 'what matters' campaign?

   • To drive awareness of The Trade Desk among marketing leaders, the ad tech community, the software and technology industries, and prospective employees, the company launched its “What Matters” campaign in Q4 of 2021 on multiple channels, including Connected TV (CTV). The Trade Desk used its own platform to activate the campaign.

   How The Trade Desk gained greater insight into the power of Connecte…

   www.thetradedesk.com/us/resource-desk/how-the-trade-desk-gains-greater-insight-into-the-power-of-connected-tv

   See all results for this question

   How did the trade desk reach B2B brand audiences?

   • The study polled respondents across The Trade Desk’s key B2B brand campaign audiences, which The Trade Desk reached by leveraging its first-party customer relationship management-based Unified ID 2.0 technology and third-party audience segments built with the company’s data partners.

   How The Trade Desk gained greater insight into the power of Connecte…

   www.thetradedesk.com/us/resource-desk/how-the-trade-desk-gains-greater-insight-into-the-power-of-connected-tv

   See all results for this question

   How does the trade desk measure the impact of digital marketing?

   • To measure the impact of the digital marketing team’s campaign, The Trade Desk used its own Brand Lift solution, which it launched in 2021 in partnership with Lucid, a Cint Group company. This survey-based solution gives advertisers the ability to set up surveys and view brand lift reports directly within The Trade Desk media buying platform.

   How The Trade Desk gained greater insight into the power of Connecte…

   www.thetradedesk.com/us/resource-desk/how-the-trade-desk-gains-greater-insight-into-the-power-of-connected-tv

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9. www.adexchanger.com › online-advertising › the-tradeThe Trade Desk Doubles Revenue (In A Weird Year) And Bets The ...

   www.adexchanger.com › online-advertising › the-trade

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   Aug 9, 2021 · The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company reported in quarterly earnings on Monday. Its profitability jumped from $25 million a year ago to almost $48 million.