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Dec 13, 2023 · According to this understanding, the journalism-audience relationship is based on social exchange: media provide audiences with information and news; audiences offer attention and appreciation in return.
On the most basic level, much of media is language and culture based and, as such, does not necessarily translate well to foreign countries. Thus, media globalization often occurs on a more structural level, following broader “ways of organizing and creating media (Mirza, 2009).”
Jul 8, 2016 · As a consequence, viewing foreign (particularly US) TV programs can have varying media-mediating functions for audiences around the world, such as escapism, identification, and parasocial interaction, but can also function as a catalyst for conversations, reflection, and even resistance.
- Heinz Bonfadelli
- 2016
Mar 10, 2018 · This chapter explores the significance of the media and the impact it has on the meaning-making processes in society. In particular, it will focus on exploring how the media can influence popular culture and the impact of media portrayals of crime on societal perceptions, responses and reactions.
- Faith Gordon
- 2018
Mar 10, 2024 · Does the media really have the power to influence our view of the world? Find out more about the relationship between the audience and the media with our guides to some of the most important theories.
Jan 1, 2013 · The uses and gratifications approach views media audiences as active participants and studies their needs, motives, and satisfactions. Agenda-setting theory deals with the influence of the media on public opinion. Also the spiral of silence theory deals with indirect media effects in public opinion formation.
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Apr 27, 2017 · At its core, audience studies research is focused on providing insights into the nature of the relationship between media audiences and the media content, organizations, and technologies with which they engage.
