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Mar 11, 2021 · In 2020, time spent watching linear TV actually increased for the average American, jumping a stunning 9.2% to approximately 4.5 hours daily, according to eMarketer. This jump means that in 2020 ...
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Price inflation, a cost of living crisis and wild weather had many considering a staycation rather than their yearly dose of sun and sand. For Jet2holidays to succeed they would need to reinforce t...Partnering with new ITV commission, Mamma Mia! I Have a Dream, Jet2holidays would be able to showcase their brand purpose and convince viewers of their expertise while improving perception, conside...Creative testing showed the partnership as improving statements like ‘telling me something new about the brand’ and ‘making me want to find out more about Jet2holidays’. Along with this, those that...With 55% of Brits saying they look forward to their yearly dose of sun and sand over any other event in the year, Jet2holidays, the UK’s largest tour operator, should have been sitting back and enjoying the sun themselves. But against a backdrop of price inflation and a cost of living crisis had lead to questions around the affordability of Europea...
With clear objectives, Wavemaker got to work in understanding the problem at hand. It was clear to them that a partnership would be the best way to strengthen brand associations. Research highlighted that the right partnership would deliver improvements in perception, consideration and purchase intent. Partnering with the right host would also see ...
Having landed on the idea of a TV partnership, Wavemaker went to work in seeking out the right partnership. In October 2023, Jet2holidays found the ideal brand partner. Enter the new ITV commission, Mamma Mia! I Have a Dream. The talent show format would see 14 of the best young performers in the UK compete for a starring role in the West End’s ico...
Jet2holidays partnership with Mamma Mia! I Have a Dream was a roaring success for the brand. The sponsorship allowed Jet2holidays to showcase their brand purpose and improve the key image metrics. Creative testing showed that the sponsorship out performed benchmarks for both ‘telling me something new about the brand’ and ‘making me want to find out...
Sector: Travel Brand: Jet2Holidays Campaign objectives: Change Perceptions and increase consideration Target Audience: ABC1adults Budget: unknown Campaign Dates: October- December 2023 TV Usage: Sponsorship Creative Agency: IMA Home Media Agency: Wavemaker
Jun 1, 2020 · This article examines the effectiveness of television advertising and changes in television-audience response in the United States since the 1980s. It concludes that television remains one of the most effective platforms for advertising, despite the rise of digital media and new technological developments. On a single, quality exposure basis, television advertising continues to be highly ...
Apr 8, 2021 · The trend of cord-cutting is more readily embraced by a younger demographic, specifically Gen Y and millennials. In terms of TV consumption, individuals in these groups watch just over 1.5 hours ...
Apr 5, 2022 · High-Energy Ad Content: A Large-Scale Investigation of TV Commercials. Journal of Marketing Research , 2022; 002224372110678 DOI: 10.1177/00222437211067802 Cite This Page :
Dec 11, 2020 · Taken together, my updated analysis suggests that streaming a Netflix video in 2019 typically consumed around 0.077 kWh of electricity per hour, some 80-times less than the original estimate by the Shift Project (6.1 kWh) and 10-times less than the corrected estimated (0.78 kWh), as shown in the chart, below left.
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Apr 28, 2021 · In 2021, overall media consumption among U.S. adults is estimated to be around 666 minutes per day, or 11.1 hours—a 20.2% increase from 2011. Although media consumption has grown overall, this is predominantly driven by mobile usage. In fact, every category with the exception of mobile has shrunk from their respective peaks.
