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  1. Aug 23, 2023 · Uber didn’t create dynamic pricing, the term for changing prices with demand—airlines had been doing it for years—but it raised the practice’s profile significantly by making it so visible. In...

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    Gabriele Marchese, who speaks for the Passenger Transportation Board, says surge pricing is part of the business model for services like Uber and Lyft. While taxis can't charge more than the metered price, they operate under a different set of rules. Marchese says ride sharing apps quote the price of a ride ahead of time, and customers can make the...

    Complaints over surge pricing — or dynamic pricing, as it is also known — extend beyond ride-sharing services to include the cost of concert tickets for entertainers like Taylor Swift and Bruce Springsteen. Fans of both singers have complained that Ticketmaster's pricing algorithms have placed the price of seeing their favourite artists well out of...

    But is it gouging? A 2016 paper written for the Institute for International Economic Policy at George Washington University argued that "public misunderstanding" was the problem — not greed. "Almost everyone affected by the emergency can be shown to be better off with the surge pricing/free market response," the paper said. The author argued that s...

  2. Uber’s service fee percentage does not change during surge pricing. Because rates are updated based on the demand in real time, surge can change quickly. Surge pricing is also specific to different areas in a city, so some neighborhoods may have surge pricing at the same time that other neighborhoods do not.

  3. Aug 30, 2021 · Surge pricing is a dynamic pricing strategy used by Uber that increases prices when rider demand exceeds driver supply. It’s designed to balance demand and supply by encouraging more drivers to enter high-demand areas, ensuring the reliability of the service.

  4. Jan 22, 2024 · In a statement to Global News, Uber Canada said that “in response to the transit strike, Uber has capped surge pricing and offered additional incentives to drivers to encourage them to...

    • Amy Judd
  5. Jun 15, 2021 · A recent analysis by the research firm Rakuten Intelligence found that the cost of a ride was 37 percent higher in March than it was a year ago. In April, the cost was up 40 percent. Like many...

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  7. Surge pricing means that the price to ride an Uber changes depending on the supply and demand, and with thousands of people unable to get to work or school because of the bus strike, that demand jumped significantly. But Uber says they have put a cap on the multiplier in order to help riders.