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The social media platform have had a wild year with it having 530 million MAUs on Weibo during Q1 2021, a decrease of 4% year-over-year and an increase of 2% quarter-over-quarter. However, MAUs for Weibo shot up to 573 million in September 2021, a net addition of 62 million users on a year-over-year basis. Mobile MAUs represented 94% of MAUs ...
May 20, 2023 · The most important thing about a social media platform is its users. Let’s dive into the key Weibo user statistics and see just how much the company has expanded in the last decade or so: 1. Weibo has 573 million monthly users. (Source: Statista) And if you want to know how many people are using Weibo on a daily basis, the answer is 248 ...
Jun 4, 2021 · Launched in 2009, Weibo is a stalwart channel in the social media marketing world. It’s the largest microblogging platform in China, and its name directly translates into English as 'microblog'.
May 27, 2024 · Weibo user behavior analysis has garnered significant attention within social media research, reflecting the platform's immense popularity and impact on online discourse. Scholars have employed diverse methodologies to dissect user behavior, from quantitative analyses of posting frequency and engagement metrics to qualitative examinations of content themes and interaction patterns.
Mar 26, 2020 · Social media research in the global north is primarily focused on western social media platforms, notably Twitter and Facebook. In this post Shulin Hu describes how researchers have used data from Weibo, China’s second most popular social media platform, to undertake a variety of research projects and provides resources for researchers looking to use Weibo as a tool for social research.
Weibo and WeChat dominate the social media landscape in Chinese society, especially with Facebook, Twitter, Google and YouTube being blocked from use. Westerners might find the names Weibo and WeChat rather similar, and even get the two muddled, but for marketers working to reach Chinese audiences, it’s important to understand the differences between the two platforms and how they are used.
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Jun 13, 2024 · With these strategic changes, the company remains one of the most popular social media platforms in China. In 2018, around 42.3 percent of the Chinese online population used Sina’s Weibo ...
