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Weibo. The social media platform have had a wild year with it having 530 million MAUs on Weibo during Q1 2021, a decrease of 4% year-over-year and an increase of 2% quarter-over-quarter. However, MAUs for Weibo shot up to 573 million in September 2021, a net addition of 62 million users on a year-over-year basis.
May 27, 2024 · Weibo user behavior analysis has garnered significant attention within social media research, reflecting the platform's immense popularity and impact on online discourse. Scholars have employed diverse methodologies to dissect user behavior, from quantitative analyses of posting frequency and engagement metrics to qualitative examinations of content themes and interaction patterns.
Weibo emerges not just as a social media platform but as a dynamic hub for companies to amplify their brand presence, engage with audiences, and navigate the complexities of the Chinese digital market. This article serves as a guide to understanding Weibo's features, leveraging its potential, and crafting effective marketing strategies for ...
Mar 26, 2020 · Social media research in the global north is primarily focused on western social media platforms, notably Twitter and Facebook. In this post Shulin Hu describes how researchers have used data from Weibo, China’s second most popular social media platform, to undertake a variety of research projects and provides resources for researchers looking to use Weibo as a tool for social research.
Oct 12, 2023 · Translating to “microblog” in English, Weibo is one of China's most influential social media platforms. Built on user relationships, it's a hub for sharing, discussing, and consuming the latest information and news. For marketers, Weibo presents a landscape rich with advertising opportunities. This guide is designed to navigate you through ...
Jun 4, 2021 · Weibo is a master of reinvention and a true survivor of China’s digital evolution. In an ever-changing Chinese digital landscape, Weibo has kept its huge user base engaged with real-time news ...
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What is Weibo & how does it work?
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Why is Weibo so popular in China?
Its competitors gradually stopped investing in microblogging services. Due to its domination, Sina Weibo is often referred to as ‘Weibo’ (微博; Wēi bó), the Chinese word for ‘microblog’. The term ‘Weibo’ will therefore be used hereafter. Weibo is a social media platform with basic functions similar to Twitter.
