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  1. May 20, 2024 · Their viral moments brought temporary attention and traffic but didn’t initially translate into sustained economic benefits or substantial tourism. But one year on, massive crowds continue flocking to Zibo, leading many to wonder how the city escaped the curse of fleeting internet fame.

  2. May 16, 2023 · Shi, who works in Beijing, is in Zibo, Shandong province, for business. But he was still sucked in by the online barbecue hype that has turned this once relatively obscure city 430 kilometers south of the capital into a viral tourist destination. Zibo and its barbecue restaurants, particularly around the city’s Badaju area, have blown up on ...

  3. May 21, 2023 · Zibo, a once-obscure chemical manufacturing city in Shandong Province, has suddenly strangely — thanks to, of all things, barbecue — turned into Chinas hottest tourist destination.

  4. Zibo, a sleepy industrial city of 4.7 million in eastern China, is not typically known as a tourist hot spot. But when Zibo native Mr Zhang travelled home for his wedding last...

  5. Apr 15, 2023 · According to the Chinese media platform DT Finance (DT财经), Zibo is a destination that especially resonates with Chinese students who have new wishes when it comes to traveling. Especially during the pandemic and China’s stringent Covid measures, many people have spent a lot of time indoors, quarantined, locked down, and/or unable to travel.

  6. Apr 17, 2023 · Zibo is certainly not the only city in China that offers barbecue, or even the most famous one, but its seemingly sudden fame was steps in the making. Zhou Maosong, president of the Zibo Tourism Promotion Association, tracked the timeline of this round of the city's barbecue popularity.

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  8. May 4, 2023 · Visitors flock to a barbecue stall in Zibo, Shandong Province on April 29, 2023. Photo: VCG. My hometown Zibo, a once glorious and later faded industrial city in East China's Shandong Province,...

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