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Lawrence Mestel (born April 2, 1962) is an American music executive and businessman. He is the founder and CEO of Primary Wave. [2] Mestel was born in Brooklyn, New York to Zelig and Rita (née Miller) Mestel. [citation needed]
- Lawrence Mestel
- Justin Shukat
- Adam Lowenberg
- Natalia Nastaskin
- Rob Dippold
- Ramon Villa
- Jane Reisman
- Jeff Straughn
- Marty Silverstone
- Amy Ortner
Founder & Chief Executive Officer Lawrence Mestel, Founder & CEO of Primary Wave Music, has been working in the music and entertainment industry for over 30 years. In 2006, Mestel took his extensive experience working at multiple record labels and founded Primary Wave Music, one of the largest independent music publishing, marketing and talent mana...
President, Primary Wave Music Publishing Justin Shukat is a partner and President of Primary Wave Music Publishing since 2006. He oversees all areas of Primary Wave’s creative team including synch and A&R while working alongside all partner companies to ensure that all businesses are focused and delivering. He has been responsible for new writer si...
Chief Marketing Officer Adam brings 17 years of music industry experience to Primary Wave. He is responsible for all marketing related activities within the organization. Most recently, Mr. Lowenberg was Sr. VP of Marketing for Island Def Jam. He also served as Sr. VP of Marketing at Virgin Records and VP of Marketing at Arista Records. Adam’s care...
Chief Content Officer A proven music industry executive, dealmaker and counsel with a stellar track record of guiding careers, developing businesses and acquiring and integrating companies over a 20+ year tenure in the music business. Natalia founded her New York City-based eponymously-named law practice just after graduating law school. Over a 13-...
Chief Digital Strategy Officer Rob Dippold is a partner and the President of Digital Strategy, having joined Primary Wave in 2010 to create the digital strategy division. He manages the Digital division and is charged with developing overall digital strategy, leading a diverse and creative marketing team, developing creative digital campaigns, cult...
Chief Operating Officer Ramon Villa wears many hats in managing the financial and operational functions for Primary Wave Music. His 30 years of experience within entertainment, including the first half of his career working closely with Island records founder, Chris Blackwell, he has immersed himself across many platforms including records, publish...
Chief Financial Officer Jane Reisman comes to Primary Wave with 25 years of finance & accounting leadership, most recently as founder and CEO of JPR Consulting, an outsourced CFO firm providing services to small and medium-sized businesses in media & entertainment, tech and wellness. As CFO of Primary Wave, Jane will oversee all financial functions...
Chief Branding Officer With over thirty years of core marketing experience, Jeff Straughn worked for global advertising agencies before transitioning to sports, entertainment and music where he ran the partnership group at global powerhouse Octagon. By the early 2000s, Straughn had leveraged his brand experience and was hired by and reported direct...
President, Global Sync Marty is President of Global Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving...
Chief Business Affairs Officer & General Counsel As Chief Business Affairs Officer & General Counsel of Primary Wave Music and a member of the Executive Team, Amy leads the company’s Business and Legal Affairs department, overseeing acquisitions and all of Primary Wave’s day-to-day legal and business matters, from content development, digital, mark...
Primary Wave CEO Larry Mestel on his company’s difference – and the ultra-competitive music acquisition marketplace in 2020
Jun 3, 2024 · June 2024: Larry Mestel, founder and CEO of Primary Wave Music. He discusses why buying a catalogue is the easy part, what is behind a slip in the value of second- and third-tier catalogues, why music rights on their own are a damp squib purchase and what patient investment into underserved rights can really deliver.
- Eamonn Forde
Nov 15, 2022 · Larry Mestel is an entrepreneur, a music business executive, and the founder and CEO of Primary Wave Music, an incredibly successful independent music publishing, production, and artist management company.
Larry Mestel, a longtime record label executive, founded Primary Wave in 2006. Photographer: Justin J Wee for Bloomberg Businessweek. Larry Mestel and the PW team sat with Bloomberg to talk about creative strategy and music business in their latest article.
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Oct 19, 2022 · But a more recent approach is to work aggressively to pitch those catalogs to drive up their value — and that’s an approach that Primary Wave Music, led by founder and CEO Larry Mestel, has...
