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Since Covid, have the studios and indie producers decided they will only spend $40-60 million on a genre film if they can make back the money through TV sales?
- Jaws 2 (1978) 56% and Alien (1979) 93%
- Deadpool (2016) 85%
- The Social Network (2010) 96%
- Psycho (1960) 97%
- Cloverfield (2008) 78%
- Inception (2010) 87%
- The Dark Knight (2008) 94%
- Paranormal Activity (2007) 83%
- The Blair Witch Project (1999) 86%
(Photo by Universal Pictures/20th Century Fox Film Corp.) Studio: Universal Pictures / 20th Century Fox Why you remember it: Because of two incredible taglines. Let’s kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. Jaws was the first blockbuster, but Jaws 2 was briefly...
Studio: 20th Century Fox Why you remember it: Because Ryan Reynolds isDeadpool. Deadpool is known as the Merc with a Mouth, and the film’s promotional team sure did have a lot to say about the film. There was so much marketing, and all of it projected an irreverent, slightly naughty sense of fun. There were parody posters, custom emojis, a feud wit...
Studio: Columbia Pictures Why you remember it: Because “you don’t get to 500 million friends without making a few enemies.” David Fincher’s moody bio-pic about Facebook founder Mark Zuckerberg is really an exceptional villain origin story, and the marketing for the film made that clear. The first trailer is scored to a haunting cover of Radiohead’s...
Studio: Paramount Pictures Why you remember it:Because of the secrecy and Alfred Hitchcock’s suspenseful set tour. Modern moviegoers who were too young to remember seeing Psycho in theaters probably remember Hitchcock’s iconic slasher for the famous shower scene. Hitchcock knew that would be the case. Movie trailers weren’t what they were back then...
Studio: Paramount Pictures Why you remember it: Because of all the rampant speculation about the top-secret mystery plot. A good marketing campaign doesn’t give everything away, it just teases some of the best stuff so that moviegoers are excited to see the rest. Cloverfield’s marketing was so memorable because it gave, well, essentially nothing aw...
(Photo by @ Warner Bros. Pictures) Studio: Warner Bros. Pictures Why you remember it: Because of the spinning top mind-game (and the “BWWAAHHHH” sound). Warner Bros. spent $100 million to market Inception, an increasingly rare blockbuster that was wholly original, not a sequel nor an adaptation. To get people excited about an unknown quantity, the ...
(Photo by @ 20th Century Fox) Studio: Warner Bros. Pictures Why you remember it: Because you solved an interactive mystery across a virtual Gotham City, and Heath Ledger’s untimely death. The heroes of DC Comics save the day in fictional cities, like Metropolis. But, to promote the second (and best) of Christopher Nolan’s three Batman movies, the a...
Studio: Paramount Pictures Why you remember it: Because you had to demand it. Paranormal Activitywas an extremely inexpensive movie, one that seemed destined for a modest indie release and perhaps a chance at becoming a cult classic. But, the marketing team at Paramount had the bright idea of democratizing horror. Trailers were released featuring n...
Studio: Artisan Entertainment Why you remember it: Because you thought it was real. Without The Blair Witch Project’s marketing, there would be no Cloverfield, no Inception, and essentially no viral movie marketing as we know it today. In the early days of the internet, Artisan Entertainment’s scrappy online team created a website and surrounding h...
Dec 30, 2019 · From Birds of Prey and Black Widow to Ghostbusters: Afterlife and Dune, here are our picks for what will dominate the domestic box office in the new year. By Brian Gallagher. Updated: Jul 23,...
Aug 4, 2023 · 20 Major Movies That Spent Wayyyy Too Much On Advertising. Did these mighty marketing campaigns help or hurt at the box office?
Oct 5, 2023 · Once a giant in the entertainment sector, Blockbuster's failure to adapt to technological advancements led to its downfall. This comprehensive blog post explores the rise and fall of Blockbuster, contrasting it with Netflix—a company that not only adapted to change but also became a disruptor.
Dec 25, 2022 · But the sector hasn't completely healed yet, and blockbusters remain its driving force — which compromises the success of more artistically inclined independent films, according to industry...
People also ask
How did blockbuster make money?
Should movie studios drop millions to promote their biggest blockbusters?
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What's the difference between Netflix and Blockbuster?
Did blockbuster miss a chance to buy Netflix?
Was blockbuster just a video rental store?
1 day ago · But they're two very different offerings: Netflix is an "all you can eat" plan that offers thousands of movies and TV shows for a flat monthly rate, whereas Blockbuster is a pay-per-view video-on-demand service (you rent or buy each title individually). The Netflix streaming plan is $7.99 per month.
