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1. marketingtochina.com › guide-weibo-advertisingA Beginner Guide to Weibo Advertising - Marketing China

   marketingtochina.com › guide-weibo-advertising

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   Jun 26, 2023 · When considering Paid Advertising in China, companies should have Sina Weibo in their minds. Weibo: One of the Most Popular Social Media in the World. Weibo (微博) is a micro-blogging platform that has been around since 2009, and it’s one of China’s biggest social media platforms. As its name indicates (“micro-blog), Weibo allows users ...

2. nealschaffer.com › weibo-advertisingWeibo Advertising: Your Definitive Guide to Sina Weibo ...

   nealschaffer.com › weibo-advertising

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   Aug 31, 2024 · Here is a complete guide to Weibo advertising and its amazing benefits that can boost your business. 1. Weibo Advertising Models Fan Tunnel (FENSETONG-粉丝通) Fan Tunneling in Weibo is the best way to reach new customers and followers in large numbers. With this Weibo advertising strategy, you can either promote a single post or your account ...

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4. ecommercechinaagency.com › the-complete-guide-toWeibo Advertising: The Complete Guide - Ecommerce China

   ecommercechinaagency.com › the-complete-guide-to

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   Apr 19, 2023 · Most marketers doing Weibo search engine promotion are already familiar with this model. CPM is the most used advertising model for this, meaning costs per 1,000 impressions. After a while and sufficient data collection, you can switch to Optimized CPM, where you can choose a maximum budget. The system will automatically adjust the bid.

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5. nanjingmarketinggroup.com › blog › weibo-marketingHow to Use Weibo for China Marketing (2021) - Nanjing ...

   nanjingmarketinggroup.com › blog › weibo-marketing

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   Jan 6, 2021 · It’s common to publish at least three original posts per day on Weibo. Our team suggests keeping it to one per day. Ten posts/month is an absolute minimum. It’s fine to repost common content such as company/university information or the details of your product/programme.

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6. www.comms8.com › blog › weibo-china-marketingHow To Use Weibo for China Marketing: Everything You ... - Comms8

   www.comms8.com › blog › weibo-china-marketing

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   Apr 9, 2024 · The benefits of a Weibo marketing strategy are vast. Companies can leverage Weibo to build targeted customer databases, cultivate a strong brand image, gather valuable consumer feedback, and ultimately drive sales. Plus, Weibo offers powerful advertising tools to maximise your reach. By investing in a Weibo marketing strategy, you’re ...

7. www.marketmechina.com › use-weibo-marketing-chinaHow to use Weibo marketing for your China business strategy

   www.marketmechina.com › use-weibo-marketing-china

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   Aug 5, 2017 · 4. Develop blogs and articles – using guest bloggers and influencers where possible – to create engagement. 5. Commit to growing your presence, responding to comments, posting regular content and being active and visible on the site. Success will come after time, energy and the delivery of an excellent digital engagement strategy.

8. People also ask

   Should foreign businesses use Weibo advertising?

   • Weibo advertising holds huge potential for the few foreign businesses that have utilized it Let’s see some numbers: Sina Weibo now boasts over 500 million active monthly users, it is known as ‘China’s Twitter’ but is actually a far more effective platform in terms of advertising opportunity for foreign brands than its western counterpart.

   The Definitive Guide to Weibo Advertising - Neal Schaffer Official Site

   nealschaffer.com/weibo-advertising/

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   How effective is Weibo advertising in China?

   • Boasting over 573 million active monthly users, Weibo is one of China’s most effective social platforms for advertising. When contemplating Paid Advertising in China, organizations should have Weibo in their mind. Weibo advertising or Weibo Native ads are becoming increasingly popular due to the high click-through rates they generate.

   Weibo Advertising: The Complete Guide - Ecommerce China

   ecommercechinaagency.com/the-complete-guide-to-weibo-advertising/

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   Should you use Sina Weibo for paid advertising in China?

   • When considering Paid Advertising in China, companies should have Sina Weibo in their minds. Weibo (微博) is a micro-blogging platform that has been around since 2009, and it’s one of China’s biggest social media platforms. As its name indicates (“micro-blog), Weibo allows users to share their thoughts in short posts on any topic.

   A Beginner Guide to Weibo Advertising - Marketing China

   marketingtochina.com/guide-weibo-advertising/

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   What is Weibo marketing?

   • Weibo marketing is one of the recommended marketing activities in China. Chinese businesses are already mastering their targeted social media campaigns on Weibo and now Western businesses are looking at how they can access the vast Chinese market by incorporating Weibo into their digital marketing mix.

   How to use Weibo marketing for your China business strategy | Market …

   www.marketmechina.com/use-weibo-marketing-china-business-strategy/

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   Can Weibo increase your brand awareness in China?

   • On the whole, WeChat is prioritised when it comes to marketing in China, so it’s often common to overlook Weibo. But, just as you wouldn’t probably ignore Facebook while planning your marketing campaigns in Western countries, it’s worth looking into how you can use Weibo to increase your brand awareness in China.

   How to Use Weibo for China Marketing (2021)

   nanjingmarketinggroup.com/blog/weibo-marketing

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   Is Weibo a good social media platform in China?

   • Weibo, one of the most powerful social media platforms in China should be added to any marketing strategy if businesses are looking for ways to expand in the Chinese market. Though Weibo is a hugely popular platform in China, foreign companies know only little about it and its marketing potential.

   How to Use Weibo in English: A Simple Guide for Foreigners

   marketingtochina.com/how-to-use-weibo-in-english/

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9. marketingtochina.com › how-to-use-weibo-in-englishHow to Use Weibo in English: A Simple Guide for Foreigners

   marketingtochina.com › how-to-use-weibo-in-english

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   May 17, 2023 · Once there, select the icon on the right corner of your screen. Next, find and select ‘Settings’ from the drop-down menu. Set your language option to English. After you select the ‘Settings’ option, scroll down to find the ‘Language’ options on the down part of the list. Click on it and choose ‘English’.