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Key-words: Communication, information, linguistic, non-linguistic forms, sender, message, recipient, re-ceivers attitude, psychological noise, diagonal communication. 1. Introduction: The Definition of Communication The term "communication" has been derived from the Latin "communis," that means "common"1.
nication is quite different from the view of communication taken by communication scholars. In the business world, for example, a popular view is that communication is synonymous to information. Thus, the communication process is the flow of information from one person to another (Axley, 1984). Communication is viewed as simply one activity
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The communication cycle consists of five elements as shown in the following diagram: 1. Sender. The sender is the individual who wishes to communicate a message. To send effective messages, it is important to have: A knowledge of the audience for that particular message. Failure to understand the audience will result in delivering messages that ...
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Communication is the act of conveying information for the purpose of creating a shared understanding. It's something that humans do every day. In other words, Communication is the activity of conveying information through the exchange of
- CONTEXTS OF COMMUNICATION
- COMMUNICATION COMPETENCE
- THE NATURE OF THEORY
- CHAPTER SUMMARY
- DISCUSSION QUESTIONS
- Questions for Consideration
Although we hesitate to provide a single definition of communication, we can identify some specific contexts of communication. In fact, we have organized this book around these specific contexts. The first context that requires consideration is the cognitive context, by which we mean the influence our thoughts have on the way we communicate. Second...
Because we believe one of the goals of studying communication theory is to make you a better communicator, we should articulate more clearly the nature of communication competence. Research indicates that communication competence is most often understood as achieving a successful balance between effectiveness and appropriateness (Spitzberg & Cupach...
The term theory is often intimidating to students. We hope by the time you finish reading this book you will find working with theory to be less daunting than you might have expected. The reality is that you have been working with theories of communication all of your life, even if they haven’t been labelled as such. Theories simply provide an abst...
In this chapter, we discussed the popular perception of communication, which suggests that the communication process is paradoxically simple yet powerful. We identified three ways our understanding of communication can vary: the level of observation (what is included or not included in the definition), the role of intentionality (whether speaker in...
Why do you think people assume that “communication is easy?” Conversely, why do you think people put so much focus on communication for personal and professional success? How do you make sense of this paradox? Think about your own view of communication. Do you tend to take a broad or narrow level of observation? Do you tend to focus more on the sou...
Attribution theory does not specifically define communication. However, review the description of the theory carefully. What do you think might be the level of observation for the theory’s view of communication? Do you think it takes a source orientation or a receiver orientation? What about normative judgment? Provide an example for how attributio...
n: Evolution, Approaches, Models Th is chapter discusses issues relating to the etymology of. he terms “communication” and “communicating.” Th e communication pro-cess will be shown in terms of various traditions in the area of com-munication theory: socio-psychological, cybernetic, rhetorical, semi. tic, socio- cultural, critical, and ...
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Good communication skills can make you a better friend, parent, colleague, and citizen. Communication competence can make interacting with people more satisfying, con-suming media more fun, and experiencing life more meaningful. LEARNING OBJECTIVES 1.1 Illustrate how communication is the process of mutually creating meaning.
