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Theodore and Milton Deutschmann opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "Radio Shack", which was a term for the small, wooden structure that housed a ship's radio equipment.
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The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the new field of amateur radio (also known as ham radio). The brothers opened a one-store retail and mail-order operation in the heart of downtown Boston at 46 Brattle Street.
Jun 8, 2010 · Radio Shack started in 1921 in Boston, Mass., by London-born Bostonian brothers Theodore and Milton Deutschmann. These young immigrant brothers wanted to provide amateur and ham radio equipment to the public; much of it was leftover Army gear.
The Deutschmann brothers soon realized they would need to change their business model if they wanted to grow and be successful. A postcard promo announcing how to get a Free 1963 Radio Shack catalog with over 10,000 items listed on 284 pages.
Two years later and half a continent away, two brothers, Theodore and Milton Deutschmann, opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment.
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Why did The Deutschmanns name a Radio Shack?
Radio Shack company started in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the field of amateur, or ham radio. The brothers opened a one-store retail and mail-order operation in downtown Boston at 46 Brattle Street.