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1. www.retaildive.com › news › reebok-was-meant-to-be-aReebok was meant to be a ‘Nike killer.’ How the brand lost ...

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   Jul 26, 2021 · By 1997, less than ten years after Nike and Reebok were neck and neck, Nike had grown to $9.2 billion in net sales, while Reebok was stuck at a slower pace, raking in $3.64 billion. It wasn’t an ...

   • Author: Cara Salpini

2. fashioncoached.com › article › reebok-was-meant-toReebok was meant to be a ‘Nike killer.’ How the brand lost ...

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   Nov 14, 2024 · Chapter OneWhen Joe Foster founded Reebok with his brother Jeff in 1958, it was a small running shoe company with moderately sized ambitions: tackle the athletics market and break into the U.S.By the time Foster retired from Reebok in 1989, the brand had scaled to dizzying heights. Mick Jagger had w...

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4. www.jankt.com › reebok-was-meant-to-be-a-nikeReebok was meant to be a 'Nike killer.' How the model ...

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   May 1, 2022 · By the point Foster retired from Reebok in 1989, the model had scaled to dizzying heights. Mick Jagger had worn Reebok Freestyles in his Dancing within the Avenue music video with David Bowie, Jane Fonda had adopted them for aerobics, Cybill Shepherd had donned a shiny orange pair on the Emmys, and Foster was rubbing elbows with the likes of Sean Connery and Frank Sinatra in Monte Carlo.

5. www.retaildive.com › news › the-backroom-when-reebokThe Backroom: When Reebok was on top of the world

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   Jul 29, 2021 · Roughly 15 years ago, Adidas acquired rival sneaker maker Reebok in a deal meant to challenge Nike's rise to dominance. ... Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

   • Author: Ben Unglesbee

6. www.industrydive.com › post › how-retail-dive-editorHow Retail Dive Editor Got Inside Look at Reebok's History in ...

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   As news of Adidas selling Reebok to Authentic Brands Group breaks today, we revisit Retail Dive Senior Editor Cara Salpini's in-depth look at the brand, published last month: Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot.

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8. www.marketing360.in › how-nike-initiated-theHow Nike initiated the Downfall of Reebok. - Marketing360

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   Adidas’s sidelining of Reebok bought up Reebok’s downfall. Reebok ’ s journey begins as it acquired the no 1 position in the sports industry during the ’80s until Nike came over and reclaimed its position by the ’90s. in the late ’80s, Reebok was minting 1.82B in sales as compared to Nike’s 1.71 B. Sports stars like Mick Jagger ...

9. www.brandingdesignpro.com › competitive-brandingHow Competitive Branding Birthed Two Giants: Rival Brands

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   Nov 4, 2022 · "The Extrodinary History of Nike" by Christopher McFadden - Interesting Engineering, 2019 "A timeline of Reebok's journey to No.1 and back down". Salpini, Cara. retaildive.com 2021; Reebok was meant to be a ‘Nike Killer’. Salpini, Cara. Retaildive.com 2021; Michael Jordan and Nike celebrate 38 years together. Pat Benson. Si.com 2022

10. People also ask

    Was Reebok meant to be a 'Nike killer'?

    • Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot In the ’80s, Reebok was the top sports brand for a time. Now it’s dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there. Want to listen to this story?

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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    What happened to Reebok & Nike?

    • It’s not just a story of Reebok’s plateauing growth and eventual decline. It’s also a story of Nike’s incredible rise. By 1997, less than ten years after Nike and Reebok were neck and neck, Nike had grown to $9.2 billion in net sales, while Reebok was stuck at a slower pace, raking in $3.64 billion.

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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    How much did Reebok make a year compared to Nike?

    • Reebok had overtaken Nike as the number one athletics brand in the mid-’80s, and in 1989 was still making more than the sportswear giant annually, with $1.82 billion in sales compared to Nike’s $1.71 billion.

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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    Is Reebok a good brand?

    • Reebok’s also at a disadvantage when it comes to retroing product, according to Smith, as Adidas and Nike both have a deeper bench of product to pull from. On the other hand, Fireman and Foster see opportunities in Nike growing too big. “Nike’s become ubiquitous. It’s true, it’s in every category. It’s true, it’s the leader.

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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    Was Reebok a thorn in Nike's side?

    • Reebok was trying to carve a path to become the third major global sports brand. The company would change out 30% to 40% of its product every quarter in its bid to compete, according to Fireman, and was a thorn in Nike’s side. “We were giving them a heck of a nightmare,” Fireman said. 2004 would also turn out to be the year Reebok’s rise ended.

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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    How long did it take Reebok to build a $3.6 billion brand?

    • “You think about [the Jordan Brand], a $3.6 billion brand. But they built a $3.6 billion brand by selling out all the time, by never meeting demand. And it took them 35 years to do that.” Reebok’s reliance on a “push” model rather than a “pull” model meant products ultimately ended up on sale, damaging the brand.

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

    www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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