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The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada. Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. Administered by Ad Standards, the Code is regularly updated to ensure it ...
- Interpretation Guidelines
Interpretation Guideline #4 - Alleged Infractions of Clauses...
- The Code Online
"Advertising" and "advertisement(s)" are defined as any...
- Advisories
2024: Gaming Advertising Complaints; 2021: 2020 Perspective:...
- Code FAQs
The Code is supplemented by Interpretation Guidelines that...
- Spirits Code Complaint Procedure
may notify the applicable provincial and/or territorial...
- Contact Us
Montreal Office. Normes de la publicité 505 René-Lévesque...
- Resources
See what’s coming up in our Events section. Access a...
- Preclearance
Review services are available in both English and French and...
- Interpretation Guidelines
ENDIX C: Health Canada Guidance Documents, Policies and Fact Sheets 25INTRODUCTIONOverviewThe Guidelines for Consumer Advertising of Health Products (Guidelines) apply to consumer-directed advertising of nonp. escription drugs, natural health products, medical devices and vaccines in all Canadian media. Canadian media include, but are not ...
The Code is supplemented by Interpretation Guidelines that enhance industry and public understanding of the interpretation and application of the provisions. What does the Code do? The Code sets the standards for acceptable advertising in Canada and forms the basis for the review and evaluation of complaints from the public, and disputes between advertisers, about advertising.
For more information, contact: registration@reco.on.ca www.reco.on.ca. P: 416-207-4800 TF: 1-800-245-6910 F: 416-207-4820. “Advertising” includes any notice, announcement or representation directed at the public that is authorized, made by or on behalf of a brokerage or agent and that is intended to promote a brokerage or agent or the ...
- Overview
- Health Canada's Role
- Who reviews advertisements?
- Stop Illegal Marketing of Drugs and Devices
- What information can you find here?
Only health products that Health Canada authorizes for sale in Canada may be advertised. Specific requirements exist for advertisements of prescription drugs to consumers.
Health Canada is the national regulatory authority for health product advertisements. We:
•Provide policies to effectively regulate marketed health products,
•Put in place guidelines for the interpretation of the Regulations, and
•Oversee regulated advertising activities.
Health product advertisements are reviewed and precleared by independent agencies. The List of Canadian Advertising Preclearance Agencies may be consulted for their contact information and roles.
•Advertising material for nonprescription drugs and natural health products directed to consumers:
•is reviewed and precleared by independent agencies that have publicly self-attested to meeting Health Canada's recommended attestation criteria.
•Advertising material for all health products (excluding exempted natural health products) directed to health professionals:
•is reviewed and precleared by the Pharmaceutical Advertising Advisory Board (PAAB), an independent agency recognized by Health Canada.
•Advisory opinions on messages directed to consumers for prescription drugs and on educational material discussing a medical condition/disease:
Health Canada has launched a web-based platform titled Stop Illegal Marketing of Drugs and Devices to raise awareness about illegal marketing of drugs and medical devices, educate health care professionals on the rules governing health product advertising in Canada, as well as provide a quick and easy tool to report suspected misleading marketing p...
In this section, you will find regularly updated information on regulatory advertising requirements, sources of assistance in meeting those requirements, as well as information about some of the projects that we are involved in.
Contact the Regulatory Advertising Section in Health Canada's Marketed Health Products Directorate:
Section of Transparency and Advertising Regulatory Surveillance
Marketed Health Products Directorate
Health Products and Food Branch
Health Canada
2024-09-11. Fair competition is good for both consumers and businesses. Learn about ensuring truth in advertising, investigation of cartels, preventing abuse of market power, reviewing mergers, ensuring corporate compliance, and regulating promotional contests.
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The Canadian Marketing Code of Ethics & Standards is the foundation of the marketing community’s self-regulation. Upon joining the CMA, and every year at renewal time, members agree to comply with the Code, and to review and familiarize themselves with any updates that have taken place over the past year.
