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Jul 1, 2024 · While Google does not officially disclose its ranking algorithm, SEO experts and studies have identified a comprehensive list of factors that are believed to influence rankings. Here’s an updated and detailed guide to Google’s 200 ranking factors for 2025:
- The Top 8 Factors
- Domain Factors
- Page-Level Factors
- Site-Level Factors
- Backlink Factors
- User Interaction
- Special Google Algorithm Rules
- Brand Signals
- On-Site Webspam Factors
- Off-Site Webspam Factors
These are the top 8 SEO ranking factors. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first: 1. Quality Content:The most important SEO factor. Google wants to show users high-quality, informative, and relevant content. 2. Backlinks: Links from other websites to your website. They act l...
1. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. However, Google’s John Mueller has said “domain age helps nothing“. 2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal. 3. Domain registration length: A Goo...
10. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEOsignal. 11. Title Tag Starts with Keyword: According to Moz, title tags that start with a keyword tend to perform better than title tags where the keyword appears at the end of the tag. 12. Keyword in Description Tag: Google doesn’t us...
66. Content Provides Value and Unique Insights: Google has statedthat they’re happy to penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites. 67. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that...
84. Linking Domain Age: Backlinks from aged domains may be more powerful than from new domains. 85. # of Linking Root Domains:The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from our industry study of 11.8 million Google Search results. 86. # of Links from Separate C-Class IPs: Link...
131. RankBrain: RankBrainis Google’s AI algorithm. Many believe that its main purpose is to measure how users interact with the search results (and rank the results accordingly). 132. Organic Click Through Rate for a Keyword: According to Google, pages that get clicked more in CTR may get a SERP boost for that particular keyword. 133. Organic CTR f...
142. Query Deserves Freshness: Google gives newer pages a boost for certain searches. 143. Query Deserves Diversity: Google may add diversity to a SERPfor ambiguous keywords, such as “Ted”, “WWF” or “ruby”. 144. User Browsing History: You’ve probably noticed this yourself: websites that you visit frequently get a SERP boost for your searches. 145. ...
161. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal. 162. Branded Searches: People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand. 163. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for example: “Backlinko ...
172. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty. 173. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like spammy pharmacy or payday loan sites — may hurt your search visibility. 174. Redirects: Sneaky redirects is a big no-no. If caught...
188. Hacked Site: If your site gets hacked it can get dropped from the search results. In fact, Search Engine Land was completed deindexedafter Google thought it had been hacked. 189. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links. 190. Penguin Penalty: Sites that were hit by Google Penguin ar...
- Website Architecture. Importance: Important. There are factors that have a greater impact on your Google ranking than this one, but website architecture is the first thing you should get right upfront -- especially when launching (or relaunching) your website.
- Domain Security. Importance: Very Important. Notice the "https" at the beginning of the example URL, above? This is how Google identifies secure websites from non-secure ones.
- Inbound Links. Importance: Crucial. Inbound links, also known as "backlinks," are all the hyperlinks that direct back to your page from elsewhere on the internet.
- Topic Authority. Importance: Very Important. Topics are the bread and butter of your Google ranking -- they help lay the foundation for the page authority you'll need in order to rank highly over the long term.
Sep 14, 2024 · To help you stay on top, I have put together a checklist of 37 key Google Ranking Factors that will shape SEO in the coming years. This guide covers everything from creating high-quality...
Jun 13, 2024 · In this report, we break down the factors that impact ranking in Google's search algorithm as of Q2 2024.
- 13% ▼
- Weight
- 21%
- 15%
Feb 23, 2024 · Without a doubt, the most important Google ranking factor in 2024 is the relevance of your page's content to a user’s search query. Of course, Google wants to prioritize the most...
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Nov 17, 2023 · Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024.
