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  1. To troubleshoot at the ad set level: An ad set isn’t running. An ad set is running, but hasn’t delivered enough since it started. An ad set slowed down or stopped. An ad set has auction overlap. To troubleshoot individual ads: Your ad breakdown results are zero or null. Your ad results are zero or null. You're not receiving enough results.

  2. How to fix an ad with an updated required status. To make your ad active again, you need to update the ad and fix the error. Potential errors and subsequent fixes include: Page post can't be used: You are using a post that can't be promoted in an ad. Choose a different post to continue.

    • The post associated with your ad is not available. If the post associated with your ad isn’t available, here are some reasons why: The post may have been removed.
    • Your ad is still being reviewed. As mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service.
    • Your ad was rejected. If your ad doesn’t meet Facebook advertising policies, it will be rejected — and won’t deliver it to audiences. This is fairly common with Facebook ads, and when it happens, you’ll receive an email with the reason for the rejection.
    • You’ve hit your account’s spending limit. This usually happens when you set a spending limit and forget about it. Your account spending limit is the budget threshold for all the ad campaigns run with your account.
  3. If your ad isn’t running, there are steps you can take to identify and resolve the issue. Start by reviewing the Delivery column status in Meta Ads Manager. If the Delivery column shows an Error icon, the ad (or that ad’s campaign or ad set) is encountering a problem.

  4. In the Ads tab of Meta Ads Manager, check the delivery column. This is where you can view the status of your ads and find information about any problems. Learn what to do if you see an “update required” status for your ads. Make sure the ad is turned on. Learn how to turn an ad on or off.

  5. Apr 28, 2022 · Starting from the top of Facebook's list, the first reason why your ad might not be delivering is that it's been rejected. The error will look like this inside of ad tab in Ads Manager: If you sign up for notifications from Facebook, you'll also see an email letting you know the ad has been rejected.

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  7. Check Error Messages: Look for any error messages at the campaign, ad set and ad level. For example, we can see ‘ Setup Error ’ under the delivery status below: Consult Help Center: Use Facebook's Help Center or support channels to resolve technical issues.

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