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Mar 25, 2024 · Techniques: Surveys with closed-ended questions. Experiments with control and experimental groups. Statistical modeling and hypothesis testing. Example: A researcher uses a survey to measure customer satisfaction and performs a t-test to determine if satisfaction levels differ by age group. 2. Qualitative Methods.
Mar 26, 2024 · Example: “A descriptive research design was chosen to investigate patterns of online shopping behavior among millennials during the pandemic.”. 3. Data Collection Methods. Detail the methods and tools used to gather data. This includes the type of data (primary or secondary) and the specific techniques employed.
- Ethnographic Research. Ethnographic research emerged out of anthropological research, where anthropologists would enter into a setting for a sustained period of time, getting to know a cultural group and taking detailed observations.
- Phenomenological Research. Phenomenological research is a qualitative method focused on the study of individual experiences from the participant’s perspective (Tracy, 2019).
- Historical Research. Historical research is a qualitative method involving the examination of past events to draw conclusions about the present or make predictions about the future (Stokes & Wall, 2017).
- Content Analysis. Content analysis is a research method that involves systematic and objective coding and interpreting of text or media to identify patterns, themes, ideologies, or biases (Schweigert, 2021).
Mar 25, 2024 · Quantitative research methods are used to collect and analyze numerical data. This type of research is useful when the objective is to test a hypothesis, determine cause-and-effect relationships, and measure the prevalence of certain phenomena. Quantitative research methods include surveys, experiments, and secondary data analysis.
Experimental and Survey Research. (D) On the basis of method of research: On the basis of research method we may classify a research into five different categories. (i) Philosophical Research: It is purely qualitative in nature and we are focusing on the vision of others on the content of research.
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Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data. Your methods depend on what type of data you need to answer your research question:
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Mar 21, 2024 · Research methodology is the systematic process of planning, executing, and evaluating scientific investigation. It encompasses the techniques, tools, and procedures used to collect, analyze, and interpret data, ensuring the reliability and validity of research findings.
