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Nov 15, 2022 · Addeddate 2022-11-15 06:26:57 Identifier business-research-methods-by-donald-r-coopers-12th-edition Identifier-ark ark:/13960/s2t41jbknfm
- Business research methods : Zikmund, William G : Free ...
xix, 748 pages : 27 cm Provides current and comprehensive...
- Business research methods : Zikmund, William G : Free ...
Business Research The purpose of business research is to gather information in order to aid business-related decision-making. Business research is defined as ‘the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems’.
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research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question or problem, choose an appropriate research method, argue and motivate, collect and analyse data and present ndings in a logical and convincing manner.
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1 The nature of business and management research and structure of this book 2 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 2 1.1 Introduction 2 1.2 The nature of research 4 1.3 The nature of business and management research 5 1.4 The research process 8 1.5 The purpose and structure of this book 9 1.6 Summary 13 Self-check ...
A cardinal requisite of successful research lies in the proper selection of the research methodology applied to achieve research objectives using the available resources.
Jan 1, 2014 · Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management ...
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Oct 13, 2020 · xix, 748 pages : 27 cm Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas