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Mar 25, 2024 · Qualitative research is a non-numerical method of data collection and analysis that focuses on understanding phenomena from the perspective of participants. It prioritizes depth over breadth and aims to explore the “why” and “how” behind human behaviors and social phenomena.
Jul 25, 2024 · This guide explains the focus, rigor, and relevance of qualitative research, highlighting its role in dissecting complex social phenomena and providing in-depth, human-centered insights. The guide also examines the rationale for employing qualitative methods, underscoring their critical importance.
- Weng Marc Lim
1. What is qualitative research? Aims, uses and ethical issues (a) What is qualitative research? Qualitative research is characterised by its aims, which relate to understanding some aspect of social life, and its methods which (in general) generate words, rather than numbers, as data for analysis. For researchers more familiar with quan-
Qualitative research can be defined as the study of the nature of phenomena and is especially appropriate for answering questions of why something is (not) observed, assessing complex multi-component interventions, and focussing on intervention improvement.
Jun 19, 2020 · Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
5 days ago · Qualitative Research: A type of research that focuses on collecting and analyzing non-numerical data, like text or descriptions, on gaining a deep understanding of people's experiences, perceptions, beliefs, and motivations, often through methods like in-depth interviews, focus groups, and observations, to answer "why" and "how" questions rather than "how many" or "how much.”
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Textbooks are typically arranged in one of two ways: (1) by technique (each chapter covers one method used in qualitative research); or (2) by process (chapters advance from research design through publication). But both of these approaches are necessary for the beginner student.