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Jul 24, 2018 · She warned some people use texting to avoid difficult face-to-face interactions. [Technology is impairing our ability to be alone. Here’s how to reap the benefits of solitude.]
- Hannah Natanson
Nov 2, 2020 · Science Weighs In. A new study suggests that we undervalue the bonding and enjoyment we get from hearing someone's voice. Like most people, I’ve been doing a lot of texting with friends and family lately. COVID-19 (and the physical separation it necessitates) has made socializing in person very limited, which means I’ve had to work harder ...
Apr 30, 2024 · In recent years, political campaigns have witnessed a significant shift in the way they communicate with voters. Traditional methods such as door-to-door canvassing and phone calls are being complimented by a powerful tool: texting. This blog explores the benefits of using texting as a strategic communication tool in political campaigns, highlighting its effectiveness, efficiency, and ability ...
Sep 11, 2023 · Here are 50 reasons why texting is an indispensable tool in our daily lives: Immediate Response: Texting allows for real-time communication. Convenience: Can be done anywhere, anytime. Cost-effective: Often cheaper than voice calls. Multitasking: Text while doing other tasks.
- Texting Continues to Drive Americans to Turn Out and Vote
- Texting Younger Voters (Still) Has An Outsized Impact
- Conversations Are A Strong Predictor of Turnout
In 2020, people texted by TFC turned out to vote 0.7 percentage points (p.p.) more than their untexted counterparts in the same districts. Candidates running for state legislative and county offices often win by the slimmest of margins. In these local races, the addition of a well-run peer-to-peer texting program can make all the difference. We sho...
No one demographic is a monolith, but there are some common themes that any campaign can follow to increase the impact of their texting program. For one, age continues to influence how texting impacts voting rates. In 2018, we noticed that voters 50 and younger tended to turn out at higher rates when sent a text. This generally held true again in 2...
During an election cycle, it can be challenging to know if your texts are having an impact. TFC found that response rates and sentiment are a strong proxy for later voter turnout. Generating a positive reaction to a text is the best indication that someone will go vote. Registered voters that responded positively to a text message had a higher net ...
But first, let’s touch on why your political campaign should be texting people in the first place. Why Text? Outpacing Traditional Voter Outreach. Whether you’re a communications manager for a campaign or a political organization, you probably want to know the biggest benefits of texting voters compared to other outreach methods.
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Mar 1, 2019 · Abstract. In recent years, usage of text messages sent by political parties and candidates to potential voters has been on the rise. Such messages may also offer response options, which create bilateral communications with potential voters. This article examines responsiveness to political text messages during election campaigns and the factors ...
