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Our Most Trusted Brands 2023 report is now live. ... broken in the 10 largest economies around the world. ... said they trust each brand to do the right thing “a lot” or “some” minus the ...
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This is Morning Consult’s fifth annual Most Trusted Brands report, our yearly effort to spotlight the brands that have secured top spots in consumer trust. This year, we’re expanding our rankings to include more brands than ever before — 118 brands are included across our 14 rankings — from long-standing brands like UPS and Colgate to newer entrants such as ChatGPT and Spotify.
The 15 Most Trusted Brands Globally. Brands are ranked based on their average net trust rating (the share who say they trust each brand to do the right thing minus the share who distrust).
Morning Consult's 2024 edition of Most Trusted Brands is now live. Download to get the latest. For Morning Consult’s Most Trusted Brands® report, we shine a spotlight on the brands that have earned consumers’ trust when it comes to doing what’s right. We know that trust is hard to earn, but it’s foundational for brands when weathering ...
- Band-Aid, Us
- Alipay, China
- Toyota, Japan
- Paypal, Germany
- Google, India
- Boots, UK
- Lidl, France
- Whatsapp, Italy
- Tim Hortons, Canada
- Samsung, South Korea
In the US, where trust in brands is granted to companies that improve personal wellbeing in some way, Band-Aid has established itself as a trusted household name. The Johnson & Johnson owned company has been a leader in first aid care for more than 100 years and an iconic brand in American culture. Today, its most popular demographic are Generation...
With a net trust score of 84.82, Alipay is one of the two most popular digital payment platforms, alongside WeChat Pay, for Chinese consumers. It played a key role in the nation’s transition to mobile payments, which took place more than a decade ago. Its ease of use and ubiquity explains why Alipay exceeds its parent company Alibaba in terms of tr...
With its local origins and net trust score of 44.57, Toyota is Japan’s leading car manufacturer and the nation’s most valuable brand, according to Kantar. This is particularly noteworthy given that Japanese consumers are the least likely to go out of their way to purchase from the brands they trust.
While Germans are famous for their preference for cash when making purchases, their preferred online payment platform is PayPal (57 per cent), which has a net trust score of 62.76. In Germany the financial services sector ranked second for most trusted industries. As the nation’s digital audience continues to grow, online shoppers are likely to ado...
With a net trust score of 87.59, Google has cemented its position as a trusted brand within the tech sector – an industry where trust is perceived to be most important – at least in India. In the 2018 TRA Brand Trust Report the online search engine ranked first as the most trusted internet brand ahead of Facebook and Amazon.
Since its humble beginnings as a herbalist store in Nottingham in the 1800s, Boots has risen to become the UK’s leading health and beauty retailer and its most trusted brand over the years. It has a net trust score of 60.14. Similarly to its European neighbours France, Germany and Italy, Brits perceive health care as an industry where trust is most...
In France where “good value for price” is highly valued, Lidl has positioned itself as a trusted source with its core focus on the highest quality at the lowest price. The discounter has been establishing a strong presence in Europe for more than 40 years and France is Lidl’s second-largest market after Germany. Its net trust score is 61.25.
As the most popular messaging service in Italy, WhatsApp has a net trust score of 67.30 and around 90 per cent of Italians engage with the social media platform each month. Surprisingly, Italians are mostly using WhatsApp to schedule/postpone health-related appointments as well as gain information about their health status.
Famous for its consistency, predictability and reliability, Tim Hortons has been a trusted brand for Canadians over the years as a result of these factors. Through regular customer surveys and a demonstrated commitment to strengthening local communities, the brand has built trust over the long term. Its net trust score is 52.25.
As a native brand to South Korea, Samsung earned its trust against a backdrop of economic patriotism. For this nation, high-quality products and services, more than anything else, is the biggest indicator of trust. In contrast, in neighbouring countries Japan and China, Samsung is less well-received, suggesting that perceptions of trust vary across...
The data behind Morning Consult’s Most Trusted Brands 2023 project was gathered March 3-April 3, 2023. Brand rankings were determined by finding net trust, or the share of respondents who said they trust each brand to do the right thing “a lot” and “some” minus the share who said “not much” and “not at all.”.
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The annual report on the most valuable and strongest global brands
