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Subject lines for the emails have ranged from "You Have Won $1 million In The Coca‑Cola™ 128th Anniversary Promo" to "The Coca‑Cola Award Notification" to "The Coca‑Cola Promo Winning Notification" to "The Coca‑Cola Worldwide Christmas Promo," "Notification for Coca‑Cola Foundation Cash Aid," or other similar titles.
Aug 2, 2024 · Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a feeling of scarcity, urgency helps drive quick decision-making and encourages the recipient to open the email. 10. Personalized Subject Line.
Jul 22, 2024 · Email subject lines are crucial if you want people to read your emails! This is especially true if you email an audience or professional colleagues. In this article, we'll review all the key do's and don'ts around creating a fantastic email subject line and then provide 200 samples.
Sep 16, 2024 · Learn how to craft effective subject lines for your promotional emails. Explore strategies for leveraging psychology, such as FOMO and curiosity, to increase open rates. Discover practical tips for crafting short, action-oriented, and personalized subject lines while avoiding common mistakes.
- Subject Lines by Type
- Personal Subject Lines
- Promotional Subject Lines
- Funny Subject Lines
- Last Chance Subject Lines
- Creative Subject Lines
- Curiosity Subject Lines
- Social Proof Subject Lines
- Follow-Up Subject Lines
- Cart Abandonment Subject Lines
In Part 1, we’ll share our favorite email subject lines by type. Whether you’re looking for curiosity subject lines to drive a higher open rate or promotional subject lines to launch new products, we have you covered. 1. Personal Subject Lines 2. Promotional Subject Lines 3. Funny Subject Lines 4. Last Chance Subject Lines 5. Creative Subject Lines...
Adding a person’s name in an email’s subject was once considered the be-all of personalization. Today, however, it’s no longer enough to address a recipient by name directly in the subject. Instead, you need to talk to your recipients like you’ve known them for years. Chubbiesare our favorite example of a brand that beautifully illustrates this pri...
If you’re trying to sell more with email, then you can’t go wrong with using promotional subject lines. In our experience, promotional subject lines are most effective when they’re personalized, unexpected, and timely. Australian fashion retailer The Iconic Shopknows these best practices better than most. During a recent Black Friday promotion, the...
It’s no secret that people are more willing to buy more when in good humor. It doesn’t matter whether you’re selling apparel or coffee—if you can make subscribers feel good when reading your emails, you’re golden. One of our favorite brands that are using humor to its advantage is Brooklinen. Playing on curse words, the retailer writes funny subjec...
No matter whether you’re a marketer or a consumer, we all have a fear of missing out. No truer is that than in e-commerce. Few people will make a buying decision unless they have to, and that’s precisely why last chance subject linesare effective. One brand we like that reminds buyers that a bargain is going away is online retailer L’Occitane. Duri...
Earl Nightingale once said, “If you want to be successful and don’t have a good model to follow, then take a look at what everyone else is doing and do the opposite.” Nowhere is this perhaps more common than in email marketing. To get noticed in the reader’s inbox, you need to go against the grain by going against their expectations. If they’re exp...
“Marley was dead, to begin with…” “It was a bright cold day in April, and the clocks were striking thirteen…” “There was no possibility of taking a walk that day…” What do the above have in common? (Aside from frequently featuring in “best opening line” articles?) The answer is that they all open information gaps. When we experience a gap between w...
Brian Dean of Backlinkohas an interesting idea he calls “the social proof paradox.” “You need social proof to sell,” says Dean. “But you need sales to get social proof.” Here’s how Dean explains the problem: While nice to have, social proof isn’t always a necessity. Sometimes, a quote or two, prefaced with an information gap, is enough to get peopl...
If you’re like most people, you think of following up as something one does after a job interview or meeting with a prospective buyer. But as we’ve learned after trawling through our inboxes, that’s not always the case. To our surprise, online retailers are just as good, if not better, than B2B companies at following up with potential buyers. Take ...
You might have heard about the famous cookie experimentby Worchel, Lee, and Adewole (1975). Researchers put ten cookies in one jar and two cookies in the other jar and asked 200 female undergraduates to rate chocolate chip cookies. All the cookies were the same, but the cookies from the two-cookies jar got a higher rating than the cookies from the ...
- Sam Thomas Davies
May 12, 2023 · Want more people to read your emails? In this quick guide we’ll show you some of the best email subject lines you’ve ever seen. And we’ll teach you how to write a great subject line for your next email campaign.
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Feb 10, 2024 · Industry-specific subject lines in email marketing are highly effective because they directly target the interests, needs, and pain points of your specific audience. By addressing industry-specific challenges or trends in your emails, you also show recipients you understand their unique needs.
