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  2. 6 days ago · The Top 8 Factors. These are the top 8 SEO ranking factors. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first: Quality Content: The most important SEO factor. Google wants to show users high-quality, informative, and relevant content.

  3. Apr 13, 2024 · 1. A Website Optimized for Technical SEO. This is coming first on the list and for a reason. If search engines cannot access your website properly, then you shouldn’t expect much in terms of rankings. The way search engines work can be grouped into three main stages: Discovery. Crawling and Indexing. Ranking.

    • Backlinks. For more than ten years, backlinks have been the most important ranking factor in Google. There have been a lot of debates that backlinks will lose their value, and other factors will become more important.
    • Content quality. Lately, Google has improved their algorithm significantly, especially after the Google Hummingbird update, and now understands your content structure.
    • Content length. The length of your content is very important. Many studies have proved that the longer your content is, the better it will rank in Google.
    • Backlinks relevancy and authority. It’s not just about the number of backlinks you have. It’s more about how relevant are the websites that are linking to you.
    • Content Quality. Quality content is the ultimate ranking factor. You can have a site that’s perfectly optimized for SEO. But if your content stinks, it simply won’t rank.
    • Content Uniqueness. It’s one thing to have a great piece of thorough, useful and structured content. But if it regurgitates information that’s already out there, it’s probably not going to rank well.
    • Fully Crawlable Page. If you want to rank, it’s VERY important that search engines can fully crawl and index the content on your page. In other words: If search engines are blocked from accessing the page (for example, from Robots.txt), they won’t index the page at all.
    • Mobile Optimized Site. Google has said that: “Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.”
    • Website Architecture. Importance: Important. There are factors that have a greater impact on your Google ranking than this one, but website architecture is the first thing you should get right upfront -- especially when launching (or relaunching) your website.
    • Domain Security. Importance: Very Important. Notice the "https" at the beginning of the example URL, above? This is how Google identifies secure websites from non-secure ones.
    • Inbound Links. Importance: Crucial. Inbound links, also known as "backlinks," are all the hyperlinks that direct back to your page from elsewhere on the internet.
    • Topic Authority. Importance: Very Important. Topics are the bread and butter of your Google ranking -- they help lay the foundation for the page authority you'll need in order to rank highly over the long term.
  4. Dec 14, 2023 · Here are some examples of SEO factors Google has confirmed: Content relevance: Google determines whether a page is relevant to a search query and ranks the most relevant pages (source) Content quality: Google uses various means to identify quality in order to rank pages (source).

  5. Sep 9, 2020 · The top Google ranking factors, according to First Page Sage, include consistent publication of high-quality content, keywords in meta title tags, backlinks, niche expertise, user engagement, freshness, and trustworthiness: Let’s dig into the most important ranking factors more deeply.

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