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6 days ago · These are the top 8 SEO ranking factors. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first: Quality Content: The most important SEO factor. Google wants to show users high-quality, informative, and relevant content.
- A Secure and Accessible Website. Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s crawlers can easily reach and crawl.
- Page Speed (Including Mobile Page Speed) Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users’ web experience, and fast-loading web pages will do that.
- Mobile Friendliness. While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.
- Domain Age, URL, and Authority. Did you know that nearly 60% of the sites with a top ten Google search ranking are three or more years old? Data from an Ahrefs study of two million pages suggests fewer sites than a year old achieve that ranking.
Apr 13, 2024 · Content Quality. On-Page SEO Ranking Factors. User Experience. Brand reputation. Links from Trusted Websites. 1. A Website Optimized for Technical SEO. This is coming first on the list and for a reason. If search engines cannot access your website properly, then you shouldn’t expect much in terms of rankings.
- High-Quality Content. High-quality content is at the core of SEO success. To attract search engines, you need to populate your website with content. To start, ensure every page includes at least 300 words of original content.
- On-Page SEO. Content doesn’t just need to be high-quality. It also needs to be optimized for search engines. How do you do that? You can start with this basic checklist for on-page SEO
- Effective Keywords. Keywords are a critical consideration for on-page optimization. Your content should include target keywords — basically, what words or phrases users might look for that would ideally lead them to your page.
- Useful Backlinks. Some of the ways to improve your online visibility have nothing to do with what’s on your website, but on other people’s websites. As more and more people are directed to your website from other websites, Google recognizes this and can rank your site higher accordingly.
- Website Architecture. Importance: Important. There are factors that have a greater impact on your Google ranking than this one, but website architecture is the first thing you should get right upfront -- especially when launching (or relaunching) your website.
- Domain Security. Importance: Very Important. Notice the "https" at the beginning of the example URL, above? This is how Google identifies secure websites from non-secure ones.
- Inbound Links. Importance: Crucial. Inbound links, also known as "backlinks," are all the hyperlinks that direct back to your page from elsewhere on the internet.
- Topic Authority. Importance: Very Important. Topics are the bread and butter of your Google ranking -- they help lay the foundation for the page authority you'll need in order to rank highly over the long term.
Mar 20, 2015 · To determine the quality and relevancy of a website, Google uses more than 200 metrics. Honestly, you don't need to know about all 200. In this post, you’ll find the 40 most important SEO ranking factors along with actionable tips that will help you improve your SEO considerably.
Aug 15, 2024 · 1. Content Quality. Quality content is the ultimate ranking factor. You can have a site that’s perfectly optimized for SEO. But if your content stinks, it simply won’t rank. The question is: When it comes to SEO, what does “quality content” look like? Thorough. Google wants content that completely answers someones query.
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- www.semrush.com/Competitive/Research
Seo competitor analysis software - Research Your Top Competition
semrush.com has been visited by 10K+ users in the past month
Beat any rival by seeing their strategy for SEO, PPC, content, PR, and social media. Take back time and view your rivals' digital strategy from all angles on 1 easy platform.
All-in-One SEO software & tools for website optimization & top rankings in search engines. Never miss technical SEO issues again that hurt your rankings.
