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  2. 6 days ago · The Top 8 Factors. These are the top 8 SEO ranking factors. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first: Quality Content: The most important SEO factor. Google wants to show users high-quality, informative, and relevant content.

  3. Apr 13, 2024 · These are the ten most crucial SEO ranking factors you should focus on to improve your rankings and traffic. You may have heard that Google uses over 200 factors before deciding which websites to show at the top of the search results. While this is true, not all ranking factors are equal.

  4. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

    • Backlinks. For more than ten years, backlinks have been the most important ranking factor in Google. There have been a lot of debates that backlinks will lose their value, and other factors will become more important.
    • Content quality. Lately, Google has improved their algorithm significantly, especially after the Google Hummingbird update, and now understands your content structure.
    • Content length. The length of your content is very important. Many studies have proved that the longer your content is, the better it will rank in Google.
    • Backlinks relevancy and authority. It’s not just about the number of backlinks you have. It’s more about how relevant are the websites that are linking to you.
    • Content Quality. Quality content is the ultimate ranking factor. You can have a site that’s perfectly optimized for SEO. But if your content stinks, it simply won’t rank.
    • Content Uniqueness. It’s one thing to have a great piece of thorough, useful and structured content. But if it regurgitates information that’s already out there, it’s probably not going to rank well.
    • Fully Crawlable Page. If you want to rank, it’s VERY important that search engines can fully crawl and index the content on your page. In other words: If search engines are blocked from accessing the page (for example, from Robots.txt), they won’t index the page at all.
    • Mobile Optimized Site. Google has said that: “Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.”
  5. Aug 21, 2024 · Ranking factors are the criteria Google uses when evaluating pages to decide the best order of relevant results to return for a search query. Understanding ranking factors is necessary for effective SEO. All marketers, content creators, and SEO strategists should be familiar with them.

  6. Dec 14, 2023 · To improve your SEO rankings, we recommend taking a holistic approach to search engine optimization. Don’t focus on just one factor (for example, getting more backlinks). Instead, take a comprehensive look at all the aspects of your website’s SEO.

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