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Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief. The speaker is asking the audience to believe in their stance, or to take an action in support of ...
- Selecting a Topic. Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences.
- Formulating the Purpose Statements. By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve.
- Writing the Thesis Statement. The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech.
- Writing the Preview Statement. However, some instructors prefer that you separate your thesis from your preview statement. A preview statement (or series of statements) is a guide to your speech.
In a public speaking class, your general purpose may be included in the assignment: for instance, “Give a persuasive speech about . . . .” When you’re assigned a speech project, you should always make sure you know whether the general purpose is included in the assignment or whether you need to decide on the general purpose yourself.
The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to ...
So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge. In writing your specific purpose statement, you will take three contributing elements (shown in figure 10.5.1) that will come together to help you determine your specific purpose:
So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge. In writing your specific purpose statement, you will take three contributing elements (shown in figure 5.3) that will come together to help you determine your specific purpose:
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The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.
