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Mar 30, 2021 · A trademark is a name, symbol, or mark that distinguishes a product or brand from other products or brands. By extension, it can also be used to describe something that’s characteristic to a person or thing in a more metaphorical way, such as “the singer’s trademark rhythm.”
A trademark symbol is a visual mark that sits next to your logo, brand name, tagline, or any other marketing character to show it has trademark protection. Trademark symbols accomplish 3 essential jobs.
- How do I use a trademark properly? Always distinguish a trademark from surrounding text by using capital letters, bold type, italics, color, underlining, quotation marks, or a stylized format that differs from the surrounding text.
- When can I use another party’s trademark or service mark without their consent? In general, you may use a third party’s mark without their authorization if you are referring to the third party or their products or services in a truthful manner.
- Are there restrictions on the use or registration of flags or national symbols of countries? The laws of many countries prohibit the registration of marks comprising their flags or national symbols, as well as those of other nations.
- How do I use trademarks online properly? Use of a trademark online generally is no different from use of a trademark in print. Certain online uses of another’s trademark, however, such as in domain names, in metatags, as wallpaper on a website or as a keyword purchased from a search engine, may subject you to legal liability.
Jan 29, 2018 · Usually the ™ and ® symbols are shown in a superscript form at the end of the trademark (for example, Apple®). As well, in addition to using trademark symbols, you can also highlight your trademark with bolded font, italics, or by using all capital letters so that it stands out from adjacent words.
As a general rule, it is best to use a Trademark Symbol in the first prominent mention of a trademark in the text of a web page or written documents like articles, press releases, promotional materials, and the like.
Aug 9, 2023 · There are three main trademark symbols that are commonly used: TM (the “trademark symbol”) – This symbol is used for an unregistered trademark, which means a mark that is not officially registered with the government but is still claimed by the owner as a trademark.
Principally, there are three symbols that are most commonly associated with signifying trademark rights: Circle R (®), TM, and SM. Depending on the nature of the goods/services sold and the status of the trademark application with the USPTO, one or more of these marks may be appropriate.