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Mar 30, 2021 · What Do ™ , ® , and © Mean? Decoding Trademark Symbols. If you’ve ever purchased a product, read a book, or watched a movie (read: everyone currently on this page), then you’ve likely seen four symbols time and time again: ™, ®, ©, and ℠. They can be large or close to microscopic.
What’s a trademark symbol? Do you use ®, TM, or SM? What do goods and services have to do with it? Are superscripts and subscripts even necessary? Will common law trademark rights be enough to protect your branding? I’ll answer all those questions and more in this how-to-use trademark symbols guide.
Trademarks are marks used with goods, such as cell phones, clothing, software, and juice. More specifically, the letters TM mean that a name, word, logo, or phrase is an unregistered trademark.
- Trademarks are badges of origin. They distinguish your products or services from the competition. They can take many forms, including names, phrase...
- A trademark symbol is a visual cue that the name, logo, phrase, or character next to it is a trademark. There are three trademark symbols. The thre...
- The TM and SM symbols indicate that your trademark is not yet registered with the U.S. Patent and Trademark Office. In contrast, the ® symbol means...
- The letters TM are a trademark symbol for unregistered trademarks (marks for goods). The acronym “TM” means “trademark.” Trademarks are used with g...
- The letters SM are a trademark symbol for unregistered service marks (marks for services). The acronym SM means “service mark.” Service marks are u...
- The ® (or “circle R”) is a trademark symbol for registered trademarks (trademarks or service marks that have been registered with the U.S. Patent a...
- Every time you use your trademark, you have the option to use a symbol with it. There is no requirement to use Trademark Symbols. Still, it’s a goo...
- You are not required to place a trademark symbol in any particular location near your trademark. In fact, there is no one right place to put a trad...
- For logos, it is best to place the trademark symbol on the right side of the logo. It is best to locate the TM, SM, or ® directly after the mark, a...
- For word marks, including names and slogans or catchphrases, it is customary to place the trademark symbol on the right side of the mark. It is bes...
Oct 1, 2024 · Each of these symbols should be placed on the upper right-hand corner of the mark or logo. When a word mark appears in text without the logo, such as in the middle of a sentence or paragraph, a valuable strategy is to use bold, italics, or a different color font so that it stands out.
Jan 29, 2018 · Although there is no requirement in Canada to mark your trademarks, it is beneficial to use the following symbols to make the public aware of your trademarks. The ™ symbol is generally used for unregistered trademarks.
Mar 28, 2022 · Both ™ and ® are optional symbols, and only serve to benefit you by communicating ownership and protection. It can easily become cumbersome to include the symbols in every single instance of a mark, so the general recommendation is to use it in the “first and last” cases.
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Aug 9, 2023 · There are three main trademark symbols that are commonly used: TM (the “trademark symbol”) – This symbol is used for an unregistered trademark, which means a mark that is not officially registered with the government but is still claimed by the owner as a trademark.
