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    • Music videos and content for kids

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      youtube.com

      • Without further ado, here’s what audiences are watching most on YouTube in 2022. Music videos and content for kids still top the charts of most-watched videos ever. When we look at the most watched videos on YouTube in 2022, every single video in the top ten is either a music video or a children’s song.
      www.lemonlight.com/blog/what-do-people-watch-most-on-youtube/
  1. Every November, YouTube's Culture & Trends team sets to work finalizing a global set of top lists that reflect which creators and content broke through over the course of the year.

  2. Aug 11, 2022 · Without further ado, here’s what audiences are watching most on YouTube in 2022. Music videos and content for kids still top the charts of most-watched videos ever.

  3. Explore the most popular videos and creators of 2022. View the lists. Trending Videos. # 1 so long nerds. # 2 Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars,...

  4. Discover global YouTube video trends, and cultural analysis to help you better understand the next generation of creators who are breaking new ground.

    • YouTube User Statistics
    • YouTube Demographics: Geography
    • YouTube Demographics: Gender
    • YouTube Demographics: Age

    According to the latest official figures, YouTube has 2.5 billion users (Statista). The research firm Statista provides further insights that show that the platform boasts about 1.86 billion active users. While the current figures place YouTube’s monthly active users at about 2.5 billion, the actual figures might even be higher. This is because the...

    India has the highest number of active YouTube users. At least 467 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population. The United States comes second as the country with the most YouTube users, with about 246 million active YouTube users. Brazil (142 million), Indonesia (139 million), and Mexico (81....

    54.4% of YouTube’s total users are male, while 45.6% are female (Statista). 11.9% of male and 8.8% of female YouTube users are in the 25-34 age bracket.

    YouTube reports on its usage for those between 18 and 65+ years. As of 2023, 20.7% of all adult YouTube users are 25-34 years old (Oberlo). What’s more, 16.7% of all users are 35-44 years old, which shows us that YouTube caters to older audience than other social media platforms.

  5. 2 days ago · This put the video platform back on its previous growth track, with an increase in revenue of eight percent year-over-year compared to the mere two percent experienced in 2022. A large audience...

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  7. What marketers can learn from the most powerful YouTube trends of 2022. At YouTube, we’ve analysed the content and creators that broke through in 2022 to uncover the global insights and themes we believe will help define consumer trends in 2023.

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