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Atari is an interactive entertainment company and iconic gaming industry brand that transcends generations and audiences. Atari is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 400 unique games and franchises, including world-renowned brands like ...
Atari is one of the most recognized & celebrated brands in the world. Founded in 1972, Atari played an integral role in the development of the arcade game, game console and personal computer industries. Atari’s iconic games, including Pong®, Asteroids®, Centipede® Missile Command®, have been played by many millions, and the brand ...
Nov 29, 2023 · Published on Nov. 29, 2023. Follow Atari. Atari has been considered a retro brand for decades now, but it hasn't always leaned into that designation. While licensed T-shirts and plug-and-play ...
- Managing Editor
Atari's version proved to be a popular alternative. By the end of the year, 70,000 of the units had been shipped. Overall, revenues from coin-operated games reached $170 million, up from $52 million the year before. In addition to its arcade business, in 1980 Atari also began to explore the market for its products overseas.
- Nolan Bushnell's Game: The Early 1970s
- Enter Warner Communications: The Late 1970s
- New Games and New Competition in The Early 1980s
- Turnaround Under Jack Tramiel
- Slipping Sales: Late 1980s and Early 1990s
- Atari Unravels in The Mid-1990S
- Further Reading
Atari was founded by Nolan Bushnell in 1972. Bushnell had first become interested in computer games as an engineering student at the University of Utah. After graduation, he worked as a researcher in a Silicon Valley firm, and there he developed his first electronic game, called Computer Space, in 1971. Although this game, like all the other fledgl...
Clearly, Atari needed further funds to expand. Rather than sell stock to the public, the company decided to look for a buyer. In 1976, after four months of legal wrangling complicated by a lawsuit filed against Bushnell by his first wife, Atari was sold to Warner Communications Inc. for $28 million. Of this, Pong's inventor collected about $15 mill...
Atari's arcade operations were also going strong. In 1980, the company introduced Asteroids to compete with the Space Invaders arcade game, which was produced by another company. Atari's version proved to be a popular alternative. By the end of the year, 70,000 of the units had been shipped. Overall, revenues from coin-operated games reached $170 m...
To stem Atari's losses, Warner brought in a new head executive who fired more than half the company's 10,000 employees. Nevertheless, costs could not be brought in line with revenues, and the company needed an infusion of further funds to pay for research on new products. Unable to support this continuing drain on its resources, Warner Communicatio...
The following year, Atari once again allied itself with its founder, Nolan Bushnell, agreeing to market video games that he had developed. Furthermore, the company announced another big advertising push, in an effort to ensure that the video game crash that had threatened Atari in the early 1980s would not recur. Atari also turned to the courts in ...
In June 1993, IBM signed a $500 million deal with Atari to manufacture Jaguar's hardware, and the first sets hit stores in November. As Jaguar tested the marketplace in 1994, Atari settled a licensing dispute with Nintendo by way of an agreement with former parent Time Warner to raise its stake in Atari to 27 percent. Atari also licensed Jaguar to ...
Bernstein, Peter W., "Atari and the Video-Game Explosion," Fortune,July 27, 1981. Biggs, Brooke Shelby, "Success Killed Pac-Man Creator Atari," Business Journal Serving San Jose and Silicon Valley, July 22, 1996, p. 1A. Chronis, George, "The Game's Over for Goldstar, Atari in Next-Gen War," Video Store Magazine,January 28, 1996, p. 1. "Game Maker t...
Mar 27, 2024 · The ‘ video game crash of 1983’, also known as the ‘Atari shock’, marked the rapid decline of the US video game industry, including a $500 million loss for Atari. The success of Atari in the late 70s led to dozens of copycat companies, flooding the market with consoles of varying quality. Consumers became overwhelmed by the choices and ...
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Aug 31, 2022 · Atari is a multi-platform, interactive entertainment, and licensing company. It manages a portfolio of more than 200 games and franchises, develops and distributes interactive entertainment for video game consoles, and extends its brand and franchises into other media, merchandising, and publishing categories.
