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  1. Aug 5, 2023 · Ruth Handler was the ambitious career woman who created Barbie and changed America's toy industry. But a tax fraud scandal ultimately saw her forced out of the company she co-founded, Mattel.

  2. Mar 13, 2023 · Jeff Christensen/Getty Images Barbie creator Ruth Handler in 1999. Barbie is one of the most recognizable names in the world, and it’s all thanks to a woman named Ruth Handler. In 1959, when Handler introduced Barbie, the doll quickly took the world by storm. Never before had a doll like Barbie been sold on store shelves — busty, blonde ...

    • Austin Harvey
  3. Jul 21, 2023 · Handler and Mattel tamed “Lilli” into Barbie, releasing their own version of the doll in 1959. It was a massive hit, reportedly selling around 350,000 units in its first year alone.

  4. Jun 13, 2019 · 2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.

    • Bertrand Venard
  5. Jul 21, 2023 · In the Barbie movie, the Ruth Handler role is a spiritual one. She shows up in a retro kitchen randomly tucked away in Mattel headquarters to comfort Barbie during a moment of existential crisis ...

    • Eliana Dockterman
  6. Jul 14, 2023 · Getty Images. In the new Barbie film, the doll's creator Ruth Handler plays a crucial role. She spoke to the BBC in 1997, describing what her inspiration was – and how some men didn't like the ...

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  8. Jul 20, 2023 · But girls loved Barbie dolls, and after its launch, an iconic brand was born. By 1968, Mattel was raking in $500 million in sales from the doll. Handler went on to become a millionaire and was ...

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