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Jul 21, 2023 · Perlman, best known as the sarcastic waitress Carla from Cheers, appears in the Greta Gerwig –directed film as Ruth Handler—a real-life legend in the toy business who helped turn Mattel into a ...
Jul 21, 2023 · Enter Ruth Handler (Rhea Perlman), co-founder of Mattel and the inventor of the Barbie doll. Handler died in 2002, but her ghost has been renting out an office on the 17th floor of the Mattel ...
- Katie Rife
- Contributor
- A Succession of Trials and Tribulations
- Poker and Strategic Breakthroughs
- Speaking Directly to Children
The first part of Ruth Handler’s life is a succession of challenges. Born Ruth Moskowicz in Denver, Colorado, in 1916, she and her family were Polish Jews who had earlier immigrated to the United States. The youngest of 10 children, she could not attend university and initially found work as a secretary. She married Elliot Handler in 1938 and toget...
One of Ruth Handler’s rare qualities was her visionary ability to anticipate. She was able to analyze subtle signals in the marketplace, identify potential innovations, and develop strategic breakthroughs. For example, Mattel was looking for an original way to promote one of its first toys, a plastic machine gun. While toys has previously been mark...
When the Barbie doll was presented at the New York International Toy Fair in 1959, all the big buyers, including the major American store brands were unimpressed and refused to buy any. While many entrepreneurs would have given up, Ruth Handler decided to sell her doll directly to consumers. A major publicity campaign was launched, which resulted i...
- Bertrand Venard
Jul 26, 2023 · The youngest of 10 children of immigrant parents, Ruth Handler was fiercely independent and had the ability to dream big. Here's how she masterminded the world's most famous doll, Barbie. Ruth Handler was confident and determined on the eve of the 1959 American International Toy Fair in New York. As president of Mattel, a company founded by her ...
Jul 14, 2023 · Getty Images. In the new Barbie film, the doll's creator Ruth Handler plays a crucial role. She spoke to the BBC in 1997, describing what her inspiration was – and how some men didn't like the ...
Aug 5, 2023 · Ruth Handler was the ambitious career woman who created Barbie and changed America's toy industry. But a tax fraud scandal ultimately saw her forced out of the company she co-founded, Mattel.
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Aug 3, 2023 · "When I conceived Barbie, I believed it was important to a little girl's self-esteem to play with a doll that has breasts," Handler told a reporter in the 1980s, per Jewish Women's Archive. "Now I ...
