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Step back in time to 1994, the 35th anniversary of Mattel’s bestselling doll Barbie. Join Storyteller Lynn Rymarz as she portrays Ruth Handler, the creator o...
Discover the remarkable journey of Ruth Handler, the visionary woman behind the iconic Barbie doll. In this video, we delve into Ruth's life, from her humble...
- 1 min
- 107
- Inventions and Inventors
In the enchanting wake of the recent Barbie movie release, a newfound curiosity about Barbie has sparked a global fascination. Embracing this wave of intrigu...
- 5 min
- 245
- Renowned Secrets
- A Succession of Trials and Tribulations
- Poker and Strategic Breakthroughs
- Speaking Directly to Children
The first part of Ruth Handler’s life is a succession of challenges. Born Ruth Moskowicz in Denver, Colorado, in 1916, she and her family were Polish Jews who had earlier immigrated to the United States. The youngest of 10 children, she could not attend university and initially found work as a secretary. She married Elliot Handler in 1938 and toget...
One of Ruth Handler’s rare qualities was her visionary ability to anticipate. She was able to analyze subtle signals in the marketplace, identify potential innovations, and develop strategic breakthroughs. For example, Mattel was looking for an original way to promote one of its first toys, a plastic machine gun. While toys has previously been mark...
When the Barbie doll was presented at the New York International Toy Fair in 1959, all the big buyers, including the major American store brands were unimpressed and refused to buy any. While many entrepreneurs would have given up, Ruth Handler decided to sell her doll directly to consumers. A major publicity campaign was launched, which resulted i...
- Bertrand Venard
Jul 21, 2023 · In the Barbie movie, the Ruth Handler role is a spiritual one. She shows up in a retro kitchen randomly tucked away in Mattel headquarters to comfort Barbie during a moment of existential crisis ...
- Eliana Dockterman
Aug 5, 2023 · Ruth Handler was the ambitious career woman who created Barbie and changed America's toy industry. But a tax fraud scandal ultimately saw her forced out of the company she co-founded, Mattel.
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Jul 21, 2023 · Perlman, best known as the sarcastic waitress Carla from Cheers, appears in the Greta Gerwig –directed film as Ruth Handler—a real-life legend in the toy business who helped turn Mattel into a ...
