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- Forbes Agency Council
- You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
- It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
- You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
- Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
- When Do You Need to Register A Business Name
- Corporate Names
- Registering A Trade Name (Operating Name) Other Than Your Legal Name
- Registering A Trademark
If you are a sole proprietor operating a business under your legal name (for example, Jane Doe), you generally do not need to register your business name. In all other scenarios, you will need to register your name either as your legal corporate name or a trade name. You may also wish to register a trademark.
If you are planning to incorporate your business, the process of incorporating includes name registration within the jurisdiction where you are incorporating. If you incorporate federally, you will have exclusive use of your corporate name across the country. See naming your federal corporation or start the incorporation process online. If you are ...
If you want to use a name other than your legal business name, you will need to register it as a trade name. Failing to register a name that you are using can result in significant fines and other legal consequences. Some examples of businesses that need to register a trade name include: 1. you are a sole proprietor but are adding something to your...
Even if your business name is registered federally (Corporations Canada), provincially or territorially, you may also wish to register a trademark to better protect your brand. Advantages of registering a trademark: 1. the registration provides proof of ownership 2. it provides you with exclusive rights across Canada for 15 years and may be renewed...
Mar 1, 2022 · How to Pick the Best Name for Your Company. Summary. If you’re about to start a company or launch a product, you might be feeling pretty intimidated by the prospect of having to name it. Here ...
- Picking a Business Name that Limits Business Growth. Choose a business name that is wide-ranging enough to give your business growing room. Geographic business names are popular; for example, Hidden Springs Housecleaners.
- Choosing a Name that’s Too General. While you don’t want your business name to limit the future growth or direction of your business, you don’t want it to be so general or generic that the name doesn’t give any sense of what you do.
- Using Unusual Spellings of Common Words. If you’re one of those people who like to be different, or if you’re having trouble choosing a name that’s not already in use, you may be tempted to include a soundalike misspelling of a common word in your business name.
- Using a Business Name that’s Too Long, Difficult to Understand, or Hard to Spell or Pronounce. Ideally, your new business name should be made up of words that are easy to remember, spell, and say.
Sep 24, 2024 · 05. Keep it simple and memorable. A good small business name is usually short, easy to spell and easy to remember. Avoid complex or overly long names that can confuse potential customers. A name that rolls off the tongue and is easy to type into a web browser is ideal. "Simplicity is key.
Oct 30, 2023 · The name is only part of your brand identity. A memorable business name is essential. But your brand identity is much more, including your company logo, business website, and more. Don’t expand your name to tell your company’s full story. You’ll need to build a complete brand identity. 15. Set a time limit.
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Naming your company is one of the most important first steps for any business. Small business names set the foundation for establishing a brand. This is a company that consumers may trust in and advocate for its mission and values. Take your time naming a business. Don’t rush through it or dismiss its importance.
