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Apr 13, 2023 · LinkedIn Company Pages are the equivalent to your "website" on LinkedIn; you create it on behalf of your company, and it belongs to you (as a business owner and/or marketer). You’re responsible for updating your Page and posting new content and updates.
- Allie Decker
Nov 2, 2017 · The Company Page is where you can tell your company story, posting news and updates and sending out marketing-related content. However, it’s also where you can share information about job...
- LinkedIn Stories. Like most other major social media networks, LinkedIn has now adopted stories, which refresh every 24 hours. Their twist to this is to “Share what’s happening in your professional life.”
- Featured Posts. The Featured Posts section is only available for individual accounts, but since your account impacts the way others see your business, we’re including it.
- Polls. LinkedIn polls are a great engagement tool where you can get quick feedback from your audience. Use it to find out the type of content your audience would like to see more of, or to identify the latest trends in your market so you can make better-informed decisions.
- Events. LinkedIn’s Events feature can help you boost the visibility of your online and offline events and get more people to sign up. You can make your event public or make it private and send individual invitations to the people in your network.
The My Company tab on a LinkedIn Page gives employees of an organization the opportunity to view coworker milestones, view stock information (if applicable), engage with trending coworker posts...
- Upload a great profile image and banner. Your profile image is the first thing people searching for your company on LinkedIn will see, so make a good impression.
- Write a compelling “About Us” section and include relevant keywords. Carefully selected images will hook a prospect, but it takes words to reel them in.
- Post to your Company Page regularly. LinkedIn reports that companies who post weekly see a 2x lift in engagement, so plug your page with fresh content on the reg.
- Grow your audience. Between organic growth and paid boosting and ads, there are plenty of opportunities to pull in an audience for your page on LinkedIn.
To access your My Company tab: List your current role with the organization in your profile's Experience section. Find your organization’s Page. You’ll be routed to the My Company tab. When...
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The "My Company" tab offers every organization on LinkedIn a trusted, employee-only space to help them join the conversations that matter most. By helping employees stay connected to each...
