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The exterior of a video rental store in Austin, Texas (closed in 2020) A display case of DVDs in a former Blockbuster video rental store. A video rental shop/store is a physical retail business that rents home videos such as movies, prerecorded TV shows, video game discs and other media content. Typically, a rental shop conducts business with ...
When a major hit was released, a rental store might purchase dozens or even a hundred copies of the movie so they could rent it out to as many people as possible. After a few months as demand abated, the used copies would be gradually sold off to customers interested in owning their own copy of the movie.
Interestingly the OG video store people from the early 80s had the most insight and indicated the downfall of home video in a few trends: grocery stores and gas stations beginning to rent VHS in the late 80s, which deeply affected the income of the video stores; then the transition to DVD was cost prohibitive and wiped a great deal out; then Redbox, streaming and finally COVID was the nail in ...
- The Copyright Act of 1790 & The First Sale Doctrine
- The First VCR: Sony Betamax
- The First Video Rental Store
- One Last Attempt to Stop The Video Rental Industry
- Rentrak and A New Leasing Business Model
- 1985 – 2010: The Rise and Fall of Blockbuster
- New Streaming Era Requires Licensing Deals
- Professional Help Protecting and Marketing Your Intellectual Property
The Copyright Act of 1790 included the “right to vend” copyrighted work. Publishers tried to assert those rights to control the price at which stores could sell their books. In the 1908 Supreme Court case of Bobbs-Merrill Co. v. Straus, the owners of Macy’s were sued for purchasing books at wholesale and then selling them for 89¢ each, instead of t...
Sony Betamax (the first VCR) started selling in the U.S. in 1975 at a cost of $1,400 (which in 2021 dollars is $7,051). In 1976, movie studios sued to ban the sale of the Betamax, on the grounds that the new technology could potentially be used for copyright infringement. If Sony had lost this lawsuit, the VCR would have been banned for all America...
In 1977, Magnetic Video became the first company to release theatrical motion pictures onto Betamax and VHS videocassette for consumers. Co-founder Andre Blay, convinced 20th Century Fox to license fifty of their films for home video release in VHS and Betamax formats. Blay established the Video Club of Americain order to sell the titles directly t...
In 1982, the Consumer Video Sales Rental Act was introduced in Congress, which would have given copyright holders the exclusive right to authorize the rental of prerecorded videos. This legislation would have shut down the video rental industry by making it a crime to rent out movies purchased commercially and thus ending the existing market model ...
By 1985, there were nearly 600 National Video franchises in operation, each location stocking a 2,500-title collection. With each movie title costing on average $70 to purchase, stores were struggling to afford the capital necessary to refresh their collections and remain competitive. In 1986, Ron Berger, founder of the National Video franchise, cr...
In 1997 as the first DVD’s hit the market, Blockbuster turned down early access deals for DVDs, the same deals they already had for VHS, which would have allowed them to rent out new DVD releases b...In 1997, scrappy start-up Netflix challenged Blockbuster’s market dominance with a completely different business model: distribution that relied exclusively on mailing DVDs to customers through the...photo licensed: wolterke – stock.adobe.comIn 2002, Redbox launched, placing DVD vending machine kiosks in convenient locations such as just outside grocery stores, Walmarts, and Walgreens.While a m...As content producers move away from physical media like books, CDs, and DVDs, replacing them with digital copies like ebooks, music downloads, and streaming, it also means an end to the protection of the First Sale Doctrine. Without a first sale of a physical product, there is nothing to own, and thus no ownership rights to loan, rent, or resell wh...
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Rent or Lease Payments: The cost of renting or leasing the physical space for the video rental store. Inventory Costs: This includes the cost of purchasing new DVDs, Blu-rays, and other rental items to keep the store's inventory stocked.
As soon as a movie becomes available on pay-per-view, tape rentals decrease even further, as many viewers choose to take advantage of the in-home alternative to a trip to the video store. The implementation of revenue sharing greatly increased the number of copies of each new release in participating stores (see R3 in “Good Intentions”).
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The price difference might mean that a) the store's purchase of a rental-version VHS included the legal rights to rent it out, b) release dates for rental VHS were earlier than VHS sold direct to consumer, or c) rental VHS were of higher quality, presumably designed for heavier use (like how there are special, heavier-duty bindings of books for library and school use).
