Search results
In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm was director of University of Journalism School (1967-74) and ...
- GateKeeping Theory
Kurt Zadek Lewin (1890-1947), was born in German. He was a...
- Media Dependency Theory
Sandra Ball-Rokeach and Melvin DeFleur proposed the...
- List of Theories
Advertising, Public relations, Marketing and Consumer...
- GateKeeping Theory
- Quick Definition
- Explanation of How The Model Works
- Advantages and Disadvantages of The Westley & Maclean Model of Communication
- Final Thoughts
- References
The Westley and Maclean model of communication explains how communication takes. It can explain the communication process for both interpersonal and mass communication. It is best known for its recognition of the influence of environmental factorsand subjectivity in communication. Communication is seen to start with environmental factors which infl...
The Westley and Maclean model of communication believes a communication event begins when an environmental factor stimulates a person to create a message. They may hear or see something that they feel they need to talk about. Once the environmental factor kicks-off the communication process, the message is formed by the sender. The sender creates a...
Advantages
1. It believes the communication process doesn’t start at the message sender. Rather, it starts with environmental factors that influence the sender. 2. It acknowledges the role of subjectivity (personal bias) in message encoding and decoding. 3. It acknowledges the role of social and cultural factors in influencing messages. 4. It can account for both interpersonal and mass communication. 5. It also acknowledges the role of feedback in communication.
Disadvantages
1. It places more emphasis on the message sender than message feedback. A more balanced perspective of feedback loops is presented in the Osgood-Schramm model. 2. The ‘gatekeeper’ step may be a little outdated in a time of new media where anyone can create texts that can be communicated via the internet en masse. 3. The model does not account for noise (changes to the message during communication). See the Shannon-Weaver modelfor a good account of noise in communication 4. The model also does...
The biggest strength of the Westley and Maclean communication modelis its acknowledgement of environmental factors and subjective interpretations in communication. This enables us to examine how and why a message is shaped the way it is. However, the model is vague on discussions of noise and feedback which (while acknowledged) is not as clearly pu...
Lacy, S. (1989). The Westley-MacLean Model Revisited: An Extension of a Conceptual Model for Communication Research. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication. Washington, DC: ERIC. Manca, L. (2015). A hypothesis about the role of gateopener in the Westley-MacLean model. In: Manca, L...
Nov 8, 2023 · The Westley & MacLean Model of Communication analyses the communication between source and receiver, indicated as A and B. In addition, mass media are indicated with C. The model can thus be viewed from two perspectives, interpersonal and mass communication. The difference between interpersonal communication and mass communication is the feedback.
Oct 5, 2023 · Key Takeaways. The Westley and MacLean Model is a comprehensive model of communication processes that accounts for environmental factors, subjectivity, sensory experiences, and message creation. It emphasizes the importance of feedback in successful communication outcomes and the roles of gatekeepers and opinion leaders in influencing messages.
The Achievement of Norman Maclean. “The tender act that should initiate all history–an understanding of what someone, usually beyond summons, thought of himself, and his reasons, if discernible, for thinking so.”. In the fall of 1941, as a freshman at the University of Chicago, I enrolled in a course in lyric poetry taught by Norman Maclean.
In the mid-1920s, after teaching composition at Dartmouth for two years and returning to Montana, Norman juggled working in the woods for the US Forest Service and for the Anaconda Company, in lumberjack camps along the Blackfoot River. For a while, he worked on a Guggenheim smelter in East Helena as well.
People also ask
What is Westley & Maclean model of communication?
What does Norman Maclean mean?
What is MacLean's model?
What are the advantages and disadvantages of Westley & Maclean model of communication?
Who proposed the theory of communication?
When was Norman Maclean published?
Spouse. Jessie Burns (1925–1968) Children. 2, including John Maclean. Parents. John Maclean (father) Norman Fitzroy Maclean (December 23, 1902 – August 2, 1990) was an American professor at the University of Chicago who, following his retirement, became a major figure in American literature. Maclean is best known for his Hemingwayesque ...
