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(pætənt ) adjective. You use patent to describe something, especially something bad, in order to indicate in an emphatic way that you think its nature or existence is clear and obvious. [...] [emphasis] patently adverb. See full entry for 'patent' Collins COBUILD Advanced Learner’s Dictionary. Copyright © HarperCollins Publishers.
Nov 4, 2024 · 5 successful social media campaigns from 2024. Here are five impressive social media campaign examples to inspire you. 1. Tinder: It Starts With a Swipe + Long Story Shorts
- Ever heard the term “fintech”? What about “robo-advisors”? Know what they mean? You don’t need to.Wealthsimple is a Toronto-based fintech and robo-...
- Bombass, a sock company that donates a pair for every purchase, got its start from an Indiegogo campaign. They surpassed their fundraising goal by...
- Burger King could have advertised a delicious Whopper by telling you how juicy it is. But instead, they sent a political message.Net neutrality was...
- You know the McDonald’s Big Mac? Of course you do. But have you heard of the “Bling Mac”?Well, if you love Big Macs, you could have won an 18-karat...
- Notice that Girl Scout cookies have been in high demand for years? And yet, you can’t buy them online. But why? Wouldn’t the organization raise a l...
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Jun 10, 2024 · In this article, we’ll look into six examples of viral social media campaigns. By examining each one closely, you can increase the odds of coming up with social media marketing campaigns that have the potential to go viral.
- What Is A Social Media Campaign?
- SoCal Media Campaign Examples
- Apple: Shot on iPhone
- Dove: Project #Showus
- Moonpie: Super Bowl Commercial
- Friskies and Buzzfeed: Dear Kitten
- Casper: Sleep Channel
- Pwc: Ballot Briefcase
- Procter & Gamble: Distancedance
- Summary: Social Media Campaign Examples
A social media campaign definition: Social media marketing campaigns are planned strategically, targeted towards a particular audience, and have measurable outcomes. Brands use many platforms to run social media campaigns, such as: 1. Facebook 2. Instagram 3. YouTube 4. Twitter 5. LinkedIn 6. Pinterest 7. Reddit 8. TikTok Plus, most brands use mult...
Now that we’ve set the scene, let’s jump into seven social media campaign examples and their key takeaways.
Tech giant Apple’s“Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. The campaign entails several different tactics, such as online and offline advertisements, and creating original content shot on its range of smartphones. Arguably, the most impressive part of the campaign is the way Apple has harnes...
For two decades, personal care brand Dovehas been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image. Dove kicked off its #RealBeautymarketing campaign 16 years ago in 2004. Since then, it’s created a storm of interest and has taken on many different forms, eventually evolving into ...
Snack brand MoonPiecreated an ad for 2020’s Super Bowl. The catch? It was published through gas station TVs alone. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice. This social media campaign is one of many examples of MoonPie’s non-stop, hilarious social a...
Friskiesteamed up with BuzzFeedand video creator Ze Frankto create a viral social media campaign, titled, “Dear Kitten.” The premise was simple: An old cat imparting advice to a new kitten. Now, cute kittens have long been a staple in viral sensations, and this video is no different. However, the hilarious script-writing is in a league of its own. ...
Mattress store Casperhas created a social media campaign to engage its target market through an audio playlist designed to help them sleep better. The brand promoted the playlist on its Facebook pageas a “magical, internet slumberland of sounds, meditations, and bedtime stories to help you wind down and drift off.” Of course, the brand uses standar...
It’s rare to see a B2B company running a social media campaign on Snapchat. But the financial accounting firm PwC did just that and even snagged an award for their effort. PwC wanted to increase awareness of its role in counting the ballots for the Oscars and appeal to a younger demographic. So the firm came up with a prop – a ballot briefcase – an...
In the wake of the COVID-19 pandemic, dancing has become a popular activity for individuals and companies to advocate for preventive measures amid the ongoing crisis. Seeing this led the consumer-packaged goods company Procter & Gamble (P&G) to come up with their own campaign to promote dancing as a safe way to stay connected and have fun. P&G part...
Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. Remember, social media campaigns are all about connection. In summary, here are five key takeaways to help you create great social media campaigns: 1. Encourage user-generated contentto engage your target audienceand cr...
Jan 5, 2024 · A social media campaign is a coordinated marketing effort that uses social media platforms to achieve a specific business goal, such as increasing brand awareness, driving website traffic, or generating leads.
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Sep 12, 2024 · Social media campaigns differ from everyday social media efforts due to their increased focus, targeting, and measurability. They are usually part of an omnichannel marketing strategy and can include organic posts, paid promotions, user-generated content, and influencer partnerships.
