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  1. Feb 14, 2024 · Key Takeaways. Valentine’s Day in Japan is primarily marked by women giving chocolates to men, divided into ‘honmei-choco’ for romantic interests and ‘giri-choco’ for others. The celebration has adapted to include reciprocal gift-giving on White Day, a month later. The day has a notable economic impact, with businesses capitalising on ...

  2. Feb 14, 2024 · Yes, there is indeed a day dedicated to returning the favor of Valentine’s Day chocolate, and that day is called White Day. White Day happens exactly one month after Valentine’s Day on March 14th, and is basically a reply day for Valentine’s Day. Men/people who received chocolate on Valentine’s Day are expected to return the favor by ...

  3. Feb 12, 2024 · But Japanese people twisted this tradition to add another custom. As a matter of fact, Valentine's Day in Japan takes place in two steps: Valentine's Day(on February 14, initiated around 1958, by the confectionary brand Morinaga 森永); White Day (on March14, a month later, initiated during the 1970's). Valentine's Day : gifts from women to men.

  4. Feb 11, 2022 · In most places celebrating Valentine’s Day, women can expect chocolates, flowers and a romantic dinner from their partner. However, in Japan, it’s the opposite: women give chocolates to the men in their lives—from their boyfriends to their coworkers—although not all chocolates are equal. The special men in their lives receive honmei choco, “true feeling” chocolates, while…

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  5. Feb 1, 2024 · The earliest instance of Valentine’s Day in Japan came in 1935, when chocolate brand Morozoff, run by a Russian national out of Kobe, consciously decided to introduce the custom to the country. Morozoff began selling chocolate packaged in heart-shaped boxes, marketing them as sweethearts, “to show your love with chocolate.”.

  6. Feb 5, 2021 · Valentine’s Day is a day where women acknowledge and appreciate the men in their lives. While it’s primarily a romantic holiday in most Western countries, it has both romantic and platonic traditions in Japan. Valentine’s Day was initially brought to Japan in the 1930s when a confectioner, Morozoff, placed an ad that targeted foreign ...

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  8. Feb 2, 2023 · One of the main traditions on Valentine's Day in Japan is gift-giving. Women typically give gifts of chocolate to the men in their lives, with two main types of chocolate: "honmei-choco" (true feeling chocolate). Giri-choco is given to colleagues and acquaintances as a polite gesture, while honmei-choco is given to a romantic partner as a ...

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