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Nov 14, 2022 · There have been a handful of great logo redesigns in 2022. In this post, we’ll share some of our favorite logo updates of 2022, plus design tips and insights on how to design your own logo.
- Trends
AI tools like Midjourney and Open AI make these visuals...
- Trends
New York-based writer, teacher, and podcaster David Perell has come up with a series of tweets that explain why most brand logos look alike nowadays. He reveals the psychology behind the homogenization trend, not just in logo design, but in writing and architecture as well.
- Minimalism
- JotForm
- Udemy
- Experimental Typography
- Inter Milan
- Tribeca Festival
- Negative White Space
- Bany de Bosc Vidra
- Pfizer
- Lowercase Logos
Yes the interior design trend has also extended itself to the exterior logo design trend. Minimalism has been on the rise for years, reflected in the numerous campaigns for us to rid ourselves of clutter and have very open, very empty, living spaces. Minimalism has grown so much that you’ll even find minimalist interior design quotesand styles. But...
The online form builder decided to ditch their Clipart pencil imagery and rebrand with a new, minimal yet modern look. The pencil stays, but it’s broken down into simplistic lines which reflect the brand’s prominent colour scheme. It’s practical, comfortable, and it’s easy on the eyes. What’s more, the imagery can be separated away from the full na...
Udemy have always been masters of a minimalistic logo, but their recent 2021 change takes it to a whole new level. The online academy opted to ditch the handwritten U, and instead add a purple arrow. The arrow itself symbolises growth, and reaching the next level (which is what their courses aim to do), but the purple is also a subtle and powerful ...
Typography, and especially experimental typography, is back on the menu in 2022. Though traditional typography has always been a staple of logo design, experimental typography promotes freedom, creativity and expression throughout traditional forms of type. And after a couple of years of reduced freedom, it’s no wonder that logo design trends: 2022...
The Inter Milan FC logo has always been on the border of experimental typography, but we’d argue that this latest 2021 rebrand has pushed them back into the correct balance we spoke about above. The previous logo lost the lettering of the football club’s name entirely. If you squint very closely you might be able to make out the F and I, but the M ...
Remember that feeling of freedom and joy we spoke about? Annual film festival Tribeca Festival decided to truly honour that notion by having their lettering jump up and down. Yes. Really. Yet strangely enough - it works. The design can be easily incorporated into a variety of different backgrounds, the most notable being against a fire hydrant and ...
In logo design, any white space within the type and symbol design is known as negative space. Negative space has always been a powerful logo design component because it can do a multitude of different things. For example, it can create a focal point for your logo to make a logo stand out, and it can balance colour composition to avoid making a logo...
Bany de Bosc Vidra are a nature collective that indulge in something called “forest bathing”. The idea is to take long walks that focus on breathing in the atmosphere of nature through the senses, which in turn enhances our connection to the outside and boosts mental wellbeing and overall health. Whilst the German group are a relatively unknown bra...
On the other hand, it makes sense that one of the most talked about brands in the world would also schedule a brand refresh late into 2021. Thanks to its incredible advances in modern medicine, and its subsequent Coronavirus vaccine which has been administered into arms across the world, Pfizer were due an upgrade to their logo. This new addition p...
The vast majority of branding agencies, graphic designers and logo designers know that lowercase lettering promotes friendliness and approachability. Why? It’s got something to do with the omission of imposing capital letters, which often represent professionalism, and are nowadays mostly reserved for institutions like banks (HSBC, Natwest), or new...
- Danny Somekh
Jan 17, 2019 · Elements to Use When Creating an Asymmetrical Logo. Line thickness. While the Nike Swoosh logo is already symmetrical, the thickness of the swoosh at its base is what makes the design stand out. Thickening lines within a logo design will create more spacial balance. Color.
- Retro rubber hose logos You’ve seen rubber hose imagery. If you’ve ever played Cuphead or Bendy, or if you’ve ever simply watched a cartoon produced in the 1920s or ‘30s, you’ve seen rubber hose animation.
- Blurred logos You’re supposed to be able to read a logo’s text, right? In 2022, that’s going to be a much lower priority as designers experiment with blur effects to emphasize fluidity and movement, rather than focusing solely on readability.
- Stretched and continuous lettering Blurred logos aren’t the only kind of distortion we’re going to be seeing a whole lot more of in 2022 logo design trends.
- McBling 2000s nostalgia is something we’ve explored on the blog before. Last time, we wondered if it was too soon to start incorporating throwbacks to the aughts aesthetic in designs.
May 8, 2024 · In the realm of logo design, symmetry manifests itself in three primary forms: reflective, rotational, and translational. Each type of symmetry brings a unique visual dynamic to the table, allowing designers to create logos that are both memorable and impactful.
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Just look for the symmetry, geometry, and The Great Gatsby aesthetics. When done right, Art Deco logos look elegant and classy, yet modern and resilient, adaptable to any design. Marseille by Matthew Smith. Dapper Barbershop by Jim Kennelly.
