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  1. Oct 23, 2023 · Facebook . Facebook is the world’s largest social networking site, with over 2.9 billion active members. On Facebook, companies may run advertisements in a number of different forms, such as picture advertising, video ads, carousel ads, and slideshow ads. Instagram . Instagram is a picture and video sharing platform with over 2 billion active ...

  2. A boosted post is an ad you create from an existing post you published on your Facebook Page or Instagram account. This is the simplest way to have your post reach more people on Facebook, Messenger or Instagram. BYou can boost posts more quickly across all of your accounts when you create a business portfolio and use Meta Business Suite.

  3. The campaign, ad set or ad isn’t running. This is usually because it's been completed or because a related campaign, ad set or ad has been turned off. Note: When your campaign, ad set, or ad is on, you’re able to see more information about its delivery. It's on when the toggle switch is blue and off when the toggle switch is gray.

    • The post associated with your ad is not available. If the post associated with your ad isn’t available, here are some reasons why: The post may have been removed.
    • Your ad is still being reviewed. As mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service.
    • Your ad was rejected. If your ad doesn’t meet Facebook advertising policies, it will be rejected — and won’t deliver it to audiences. This is fairly common with Facebook ads, and when it happens, you’ll receive an email with the reason for the rejection.
    • You’ve hit your account’s spending limit. This usually happens when you set a spending limit and forget about it. Your account spending limit is the budget threshold for all the ad campaigns run with your account.
    • Business Manager
    • Ad Account
    • The Facebook Pixel

    As the name suggests, Facebook’s Business Manager helps you to organize and manage your business. It houses everything for you: your pages, your ad accounts, all your stuff. Think of the Business Manager as an office for your company. It’s where you will work from, it’s where you create your ads, and where you monitor metrics. Keeping your professi...

    This is where you can examine the actions that Facebook is recording to get further data. This data helps you to optimize, scale, plan, and make decisions on what you want to do with your advertising. Your ad account will give all sorts of data on user behavior, but all this data can essentially be divided into two groups: unique metrics and genera...

    Also known as just the pixel, this handy analytics tool allows you to measure how effective your advertising is by understanding the actions people have taken or will take on your website. This is the brain of your business, it’s the reason you are able to optimize. It allows you to measure user activity across all devices and allows you to build a...

  4. About Advantage+ placements. When you choose Meta Advantage+ placements for your ads, it allows our delivery system to try to make the most of your budget and try to increase your ad’s exposure. Advantage+ placements allows your ad to be seen on all placements available for your settings on Facebook, Messenger, Instagram and Meta Audience ...

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  6. Apr 29, 2024 · Step 1: Set up your Facebook campaign. In the left-hand navigation of your Hootsuite dashboard, select Advertise and then Facebook Boost. Select Set up an automated boost, choose your Facebook Page and ad account, then enter a name for your campaign. Step 2: Choose your campaign objective and settings.

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